Pokemon GO is one of the most popular games in the world – mobile or otherwise. As a result, it has made a ton of money, becoming the fastest app to make $1 billion. That’s an impressive figure but it seems that the Niantic-developed title isn’t done raking it in.
According to mobile marketing intelligence firm Sensor Tower, the game’s revenue has grown massively in the last week. The firm explains that on Sunday, July 23, Pokemon GO had the highest grossing day in its one year history, as players spent $5.8 million worldwide. This bested the previous record of $5.7 million set on October 28, 2016.
The game now sits at number one on the iOS App Store revenue chart in 23 countries, including the United States, the United Kingdom, France and Germany. Pokemon GO players in Japan spend the most money on the game on average, but surprisingly, Sensor Tower states that “the game currently ranks No. 4 overall” in the region.
The fact that there was such a spike in the game’s revenue last weekend comes as no surprise. This is the day that Pokemon GO legendary Raids went live to everyone. While tuned in fans were ready to go out, battle and catch the hard to get creatures, the big announcement probably encouraged even lapsed players to play the game. Lugia, Moltres, Zapdos, and Articuno are some of the most famous Pokemon, after all, and the news that they are being added to the game is enough to get anybody playing again (and opening their wallets.)
Niantic will also be ecstatic by this news and not just because its game has just made more money than ever before. The Pokemon GO Fest disaster was devastating and many players were disappointed in the developer for the failure of the event. Although Niantic explained itself and many players were understanding, others were less forgiving about the situation. The developer knows it still has work to do to restore player faith, but the fact that its revenues haven’t been dented by the debacle may be a good sign.
And the game may not be done breaking its own revenue records. There is evidence that Pokemon GO will be adding shiny legendaries at some point in the future too. It’s unclear exactly when they will arrive as Niantic may be focused on ensuring that the game is technically stable before it starts rolling out even more characters, but it could certainly get players dipping into their wallets once more.
Pokemon GO is available on iOS and Android.
Source: Sensor Tower