In the past, gamers have seen Niantic Inc. use the enormous Pokemon GO player base as a captive audience for companies like McDonalds and Starbucks. Now, the studio is introducing some new content to the game with the intention of promoting a very good cause.
In September 2015, 193 world leaders made a commitment to 17 Global Goals for Sustainable Development, including things like ending world poverty and ensuring gender equality. Soon, Pokemon GO players will be able to show their support for this project thanks to a new item that’s being added to the app.
A free shirt is set to be added to the wardrobes of trainers all around the world so that they can add their support to the Global Goals initiative. The garment is a white tee that boasts the project’s colorful logo front and center — it’s actually a pretty attractive design.
Each one of the Global Goals is a huge undertaking in and of itself, so for the project to be a success, it’s vital that it gets as much grassroots support as possible. Adding a shirt to Pokemon GO may be a minor gesture, but it’ll be worthwhile if even a handful of players decide to get involved and contribute some time, energy, or cash.
At this point, it should go without saying that Pokemon GO is one of the most popular games around. Millions of trainers are still obsessed with the experience, and its audience is a truly diverse bunch. As such, it’s a perfect title to use for this kind of promotion.
Gamers have proven to be a generous bunch in the past when it comes to charitable causes. Just a couple of months ago, speedrunning marathon Summer Games Done Quick smashed its own funding record when it brought in $1.76 million after a week of livestreaming.
Of course, Niantic hasn’t forgotten about the sort of content that hardcore players are dying to see added to Pokemon GO. Capping off a whole host of new features and Pokemon that have been introduced over the last few months, the company is currently hard at work testing out EX Raid Battles.
Last year, many thought that Pokemon GO was destined to be a flash in the pain that would be forgotten within a few months of its hectic launch period. However, over a year later, there are still tons of trainers out there exploring their neighborhoods and attempting to catch ’em all.
Pokemon GO is available now for iOS and Android devices.