Sensor Tower, an analytics firm specializing in mobile apps, estimates that Pokemon GO has already accumulated a staggering 75 million user downloads.
At this point in its brief existence, most of the truth surrounding Pokemon GO sounds like the kind of sales hyperbole usually reserved for once-in-a-generation console releases. Niantic's mobile take on the cultural phenomenon had already shattered first-week download records for apps, and has been so popular that Homer from The Simpsons played Pokemon GO in a recent YouTube short in an effort to cash in on the craze.
A recent report from analytics specialists Sensor Tower now suggests that Pokemon GO hasn't slowed down since its week one success. Randy Nelson, Sensor Tower's Head of Mobile Insights, estimates that the game has likely garnered over 75 million downloads already while also becoming the fastest game to ever reach 50 million global downloads across both Android and iOS devices. Nelson further explained just how amazing Pokemon GO's success has been so far:
"To date, the game has been launched in just 32 of the more than 100 markets in which the App Store and Google Play operate...in all available App Store territories, the game is ranked No. 1 for downloads and revenue."
That's particularly impressive given that Pokemon GO still has a lot of room to expand globally. While some gamers have suggested that Pokemon GO is devoid of features and needs updates soon, the mobile title has already eclipsed sales markers that took popular Candy Crush spin-off Jelly Saga over 3 months to achieve. If Niantic continues to add content, like the inclusion of new generations of Pokemon in Pokemon GO, it stands to reason that there is still a lot of room for the app to grow in coming months.
It may come as a surprise to many, however, that the incredible success of 75 million user downloads in one month hasn't actually made Nintendo that much money. Nintendo's shares dropped earlier today as a result of the company explaining that Pokemon GO likely wouldn't affect its finances drastically, refuting an assumption many investors had made when choosing to buy stocks in Nintendo last week.
It's also possible the disparity between Pokemon GO's continually swelling playerbase and profitability shores itself up as more players begin to lean on the Pokeshop at higher levels. Pokemon GO has a scaling issue when it comes to player leveling, and if 75 million users start to use the Lucky Egg method to earn levels quickly, there will be some serious cash headed Niantic and Nintendo's way sooner rather than later.
What do you think about the continued success of Pokemon GO? Are you one of the many who is playing the game on a regular basis, or have you abstained from the latest Pokemon craze? Let us know in the comments below.
Pokemon GO is available now in select regions for Android and iOS mobile devices.
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