Today, Shawn Layden, the President and CEO of Sony Interactive Entertainment America, has revealed that sales for the company’s virtual reality headset, PlayStation VR, have reached over one million units. The Sony executive announced as much during an interview with TIME, and explained that the PlayStation VR has been sold out practically everywhere since it launched back in October 2016.

This revelation follows a piece of news that came about several months ago in February 2017 that PlayStation VR sales topped 915,000 units sold since its debut last year. While Sony has previously admitted that there is still work to be done in order to boost its visibility in the public eye, it puts the $400 piece of hardware ahead of competitors such as the HTC Vive and Oculus Rift, but behind that of Samsung’s Gear VR, which has sold upwards of 5 million units globally.

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According to Layden, Sony is doubling down on the hardware, as he and the company believes that PlayStation VR is here to stay, especially since it already controls the market share over Oculus and Vive. As the President and CEO of Sony Interactive Entertainment put it, “We don’t see it as a fad, it’s a brand new medium, not only for gaming entertainment, but non-gaming entertainment.

While the milestone of one million PlayStation VR units sold is definitely laudable, if Sony wants to keep the momentum up, it will definitely need to expand the headset’s library of games and virtual reality experiences. As it stands, there are slim pickings as far as must-have exclusives go, but there’s a solid foundation being built with titles like Farpoint laying the groundwork for what’s to come.

All things considered, it’s quite possible that Sony will use its press conference at E3 2017 to make some surprise announcements regarding the growth of PlayStation VR’s catalog. For the sake of potential customers and owners of the virtual reality headset alike, the company will hopefully dedicate a respectable portion of this year’s showcase to the medium.

PlayStation VR is available now.

Source: TIME

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