Oculus CEO, Palmer Luckey, believes that the PlayStation VR headset is a good device but not as high end as the Oculus Rift and is targeting a different audience.
It’s been a busy week for the folks at Oculus as their first VR headset, the Rift, sold out during their initial pre-order run which came in at a $600 price point. While that price point may have been a lot higher than many fans expected, attention turned to Sony who is expected to launch its PlayStation VR headset with a lower price. Oculus CEO, Palmer Luckey, isn’t worried about the competition however, going as far as saying the companies were targeting different markets and that Sony’s offering isn’t as high end of a product.
I think that there’s not many people who already own a PS4 who don’t own a gaming PC who are going to go out and make that roughly $1,500 all-in investment in the Rift. It really is a separate market. They’re bringing virtual reality to a different group of people who I don’t think were ever really a part of our market anyway.
It’s also worth noting that their headset isn’t quite as high-end as ours — it’s still, I think, a good headset — and the PlayStation 4 is not nearly as powerful as our recommended spec for a PC.
Luckey did have a few positive things to say about Sony however, stating that the overall struggle wasn’t Oculus versus Sony, instead that both companies shared the same goals of trying to convince the public that putting something on your head in order to experience virtual reality is worth adopting. Oculus had even invited Sony in to see the Rift prior to their Kickstarter campaign, so Luckey is confident that Sony won’t release a product that may damage the market for everyone.
As many people found out last week, consumers will also need to have a computer capable of running the Oculus Rift, putting the buy-in cost of the Oculus technology much higher than the $600 it costs for just the headset. This news caused quite a stir when it was first revealed, even prompting Luckey to issue an apology to those fans that believed the price would be lower. The PlayStation VR on the other hand is completely compatible with the PlayStation 4, which cuts the cost considerably as consumers would only need to purchase the headset instead of a powerful PC as well.
It’s because of these price differences that Luckey believes the two companies are targeting different markets, going as far as saying PlayStation VR enthusiasts were never part of their target audience anyway. The lower price point could be good for virtual reality as a whole however, as the PlayStation VR headset would conceivably allow those people turned off by the high Oculus Rift price to still jump in at a much lower cost.
Are you an early adopted of VR or are you going to wait and see how both pan out before making a decision? Let us know in the comments.
The Oculus Rift and PlayStation VR are expected to be released to the public in the first half of 2016.
Source: International Business Times