Industry analysts at SuperData Research expect PlayStation VR to sell almost 2 million units before the end of the year and offers a prediction about the price point Sony is targeting.
Virtual reality has recently been touted as the next big thing for the video game industry — but it’s only in the coming months that we’ll see whether audiences are ready to invest in the new tech. However, a report from the analysts at SuperData Research suggests that PlayStation VR currently looks set for success.
The firm is predicting that PlayStation VR — formerly known as Project Morpheus — will sell a whopping 1.9 million units before the end of 2016. It’s also projecting a retail price of between $400 and $600 for the hardware, according to reporting by VG247.
Whatever dollar amount Sony decides upon, it’s clear that the price of admission is set to be a major factor in the impending contest for VR superiority. Many interested consumers balked at this week’s announcement that the Oculus Rift will retail for a whopping $600.
One advantage that PlayStation VR has over the Rift is that current PlayStation 4 hardware will be sufficient, whereas PC users may well have to upgrade their rig to get the most out of the tech. That being said, it’s still going to take a compelling array of software to convince consumers that the headset is a worthwhile purchase.
PlayStation VR is still scheduled to launch in the first quarter of 2016, but we’re yet to see a real ‘killer app’ that will have mainstream audiences lining up to purchase the hardware. In an interview with the BBC earlier this week, Sony CEO Kaz Hirai claimed that over 100 titles that make use of the headset are in development.
At present, VR is suffering something of an identity crisis. The technology seems to lend itself to the sort of experiences that helped the Nintendo Wii find a massive mainstream audience — but a much higher price point seems to restrict purchases to the enthusiast market.
While SuperData is predicting that PlayStation VR will be a success, the company foresees that much of the profits from VR technology will be earned in the mobile sphere. It speculates that so-called ‘light mobile VR’ solutions could shift 27 million units over the next year, citing Google Cardboard as a prominent example.
We won’t know how big of a success VR is going to be until the major players release their hardware — and launch dates are quickly approaching. In a few months time, we’ll know one way or another whether the industry’s gamble on this new tech will pay off, or backfire.