Sony stealth launches a new online PlayStation store, allowing fans to buy PS4 consoles, games and accessories from the company and not through any other retailer. The announcement was not part of the new State of Play stream where Sony also revealed October 2019's free PlayStation Plus games and a limited edition Death Stranding PS4 Pro and controller bundle.
In a post on the official PlayStation Blog, Sony says that it has created the online store at PlayStation.com to help gift givers "easily find the right product for their friends or family." The store lists PS4 consoles, accessories such as PlayStation VR headsets and DualShock 4 controllers, hardware bundles, and there will be some physical games available too. Some of the physical games on offer are Horizon Zero Dawn, God of War 3 Remastered, The Last of Us Remastered, and Uncharted 4: A Thief's End. Some high profile PS4 exclusives such as God of War and The Last of Us: Part 2 are not available.
Sony said that prices on the new PlayStation store, which is now available exclusively in the United States, will offer prices that "align with those found at other retailers." However, it does have a couple of PS4 bundle deals that can help fans save money ahead of the holiday season. The two bundles are for a PS4 with a 12-month subscription of PS Plus for $339.99 USD (regularly $359.98 USD) and a PS4 Pro with a 12-month subscription of PS Plus for $429.99 USD (regularly $459.98 USD). The deals last until October 31, 2019.
The new store also offers free one-day express shipping to PlayStation Plus subscribers. Sony has millions of PlayStation Plus subscribers and deals such as more cloud storage have made people rush to sign up too. This 1-day shipping will only help add to that and give fans another reason to buy PlayStation products from this store and not from retailers like Amazon, which offer subscriptions with faster shipping too.
The announcement about the new PlayStation store wasn't part of the new State of Play, but not everyone will be surprised by it. Sony has had its issues with Amazon before, with the latter not taking pre-orders for PS4 exclusive games. The companies didn't comment on the issue but it seems that there is some sort of bad blood between them. Offering products on its own store also means that it won't have to give other retailers a cut, making Sony more money.
Source: PlayStation Blog