As many readers who frequent YouTube may know, the company has not always had the best or strongest relationship with one of its biggest creators: PewDiePie. However, the company made a surprising yet welcome move in early May when YouTube signed an exclusive live-streaming deal with him.

Before this exclusivity deal with YouTube, PewDiePie, whose real name is Felix Kjellberg, was in another exclusive deal with the live-streaming platform DLive. Now, it seems that DLive may still be using Kjellberg’s likeness to advertise on the platform after his departure from the site.

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Streaming platforms are plentiful these days, with platforms like YouTube, Mixer, and even Facebook capitalizing on one of the biggest ways for content creators to interact with their communities and earn additional revenue. Streaming has increased in popularity tenfold over the last couple years, with streamers pulling in massive viewer numbers and subscriptions on the various streaming platforms available. What’s more is that these streaming platforms are now starting to sign exclusivity deals with the top streamers on a given platform.

Kjellberg announced his exclusivity deal with DLive more than a year ago in April of 2019. However, now that he’s signed on with YouTube, it seems that DLive is still trying to reap the benefits of having Kjellberg’s name attached to the platform. Should readers head to the PewDiePie channel on DLive, reruns of his past streams are being broadcast to the channel despite Kjellberg being offline. Despite PewDiePie streaming exclusively with YouTube now, DLive may still have rights to Kjellberg’s past streams.

PewDiePie Brofist Header

Now, this could be a move on Kjellberg’s part to generate some additional income on the side, as it is still his channel on the site. However, it may also be a caveat of his previous deal with DLive or just an attempt to hold some of Kjellberg’s more loyal viewers and keep them on the platform. Perhaps part of PewDiePie’s deal with DLive allowed them to use his likeness for a period of time after the deal expired. Regardless, it seems like DLive won’t be pulling the same numbers it used to with PewDiePie compared to the competition like Mixer, YouTube and Facebook Gaming.

Regardless, plenty of YouTube users and fans of PewDiePie are no doubt glad to hear about this deal between the two. Many of Kjellberg’s fans lament the fact that the platform made a habit of largely ignoring one of its biggest and most prolific creators. While other channels pass the PewDiePie channel in subscribers, Kjellberg still manages to maintain a large and loyal fanbase after more than 10 years on the platform.

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Source: ScreenRant