PewDiePie Speaks Out on Clickbait and the Struggle to Stay Relevant

By | 4 months ago 

YouTuber giant PewDiePie takes a look at the vast array of clickbait-ridden videos on YouTube in an effort to demonstrate one of YouTube’s biggest problems.

Clickbait is arguably one of the more annoying things on the internet, with everything from internet advertisements to YouTube videos using it to generate hits. YouTube’s biggest star, PewDiePie, is not a fan, and has released a new video expressing his frustration on the matter.

Anyone who has ever watched a PewDiePie video or simply seen one recommended by YouTube knows that the YouTuber uses plenty of clickbait himself. PewDiePie readily admits to this in his video, but also uses it as a humorous way to take a look at the clickbait epidemic on YouTube. PewDiePie examines a wide variety of clickbait videos, the majority of which never deliver on what they had teased via title or thumbnail. Despite his growing frustration, Pewds cheekily views one of his own clickbait videos, complaining about it just like the others.

After the more humorous parts, PewDie gets down to business and delivers his message that clickbait needs to stop. He laments that his videos don’t get the attention they deserve if he doesn’t develop a clickbait title and thumbnail to generate interest in them. However, PewDiePie has had over 10 billion views on his videos over the course of his YouTube career, so evidently he’s used a lot of clickbait to get there.

Most will probably agree that clickbait is everywhere and that getting tricked into visiting a video that never delivers on what it promised is an irritating experience. While PewDiePie is trying to shed some light on the subject in order to orchestrate change, it is fairly rich to have the complaint coming from one of the biggest offenders of clickbait on YouTube who has propelled himself to the biggest subscriber base on all of YouTube and earnings of 7.45 million dollars in a single year.

While many would probably be glad to see clickbait become a thing of the past, PewDiePie has a point in noting that viewers keep clicking on it. Despite the fact that most viewers have probably been fooled by clickbait more times than they can count, it seems that the allure of a tempting thumbnail and a question mark on a title still draws many into being tricked yet again.

PewDiePie has made his media empire – which now includes the Revelmode network and a book deal – in part by implementing clickbait. With nearly 50 million subscribers, PewDiePie is perhaps one of the few YouTubers who could still survive without using clickbait. Unfortunately, unless YouTube does something to change their algorithms to stop rewarding uploaders who implement clickbait, the general trend is unlikely to change anytime soon.

Are you sick of clickbait? What do you think about the YouTube King PewDiePie complaining about it while continuing to use it? Let us know in the comments below.

Source: YouTube