Not too long ago, it was revealed that the landmark of 30 million players for Overwatch had been hit in the course of its first year of availability, and now, according to Activision Blizzard’s first-quarter earnings call for 2017, the company has officially declared the team-based shooter is Blizzard’s fastest growing franchise to date. Not only is this announcement founded on the game’s registered user base, but also it has received the title of “fastest-growing franchise” due to having made over $1 billion in revenue, making the shooter Activision Blizzard’s eighth billion-dollar franchise in its portfolio.

In addition to mentioning Overwatch‘s positive performance, Activision Blizzard stated that it sees a lot of value and potential in both the franchise’s reach in other mediums such as comic books and video shorts, as well as the upcoming eSports league dedicated to the game. As it happens, the company hopes to launch the eSports league–officially dubbed the Overwatch League–later this year.

Activision Blizzard also noted that seasonal events such as the Year of the Rooster that was put out to celebrate the lunar new year in January and April’s Uprising event are important pieces of content that are used to keep players engaged and to continue building the brand. With this being the case, fans should expect to encounter even more materials such as these to be added to Overwatch in the future.

Speaking of which, a recent rumor that cropped up on Overwatch‘s subreddit, but has since been deleted, has hinted at the possibility of Blizzard using the game’s one year anniversary to introduce a new game mode and three maps in May. Plus, a similar bit of scuttlebutt has been shared on various social media forums which allude to the possibility of three fresh heroes being in the works, with Doomfist finally slated to arrive soon, which would certainly drive more traffic to the game.

Taking all of this into consideration, Blizzard has definitely done a great job at keeping fans invested in Overwatch since its release back in 2016 with plenty of unique events, modes, skins, and more, so it really should come as no surprise that the team-based shooter has reached such a huge level of success for the company. After all, critical reception for the game came in the form of positive reviews practically across the board at launch, and the attention Blizzard has directed toward providing sumptuous and rewarding post-launch content has only enhanced the fervor for it.

Overwatch is available now for PC, PlayStation 4, and Xbox One.

Source: Activision Blizzard