Oculus has given a price cut to its Oculus Rift and Touch controller bundles. The virtual reality company, which is owned by Facebook, announced that its Oculus Rift and Touch bundle is now $598, down from the previous price of $798. For those who already own an Oculus Rift, the Touch controllers are now $99 (down from $199), while an additional Oculus Sensor now costs $59 (down from $79.)
In a post on the Oculus website, the company explains that this price cut has been made in an effort to make “PC VR as affordable as possible.” In the year ahead, Oculus will be “focused on driving the industry forward by bringing VR to more people with the best products and the leading VR content line-up” and it seems like this dramatic price cut, as well as its previously announced plans to make a cheaper headset, are in line with that vision.
Unfortunately, some existing Oculus Rift owners are seeing the price cut as a slap in the face. Comments on social media highlight frustration from owners who have purchased a Rift or the Touch controllers in the past few weeks or months, and many argue that they should be given their money back to account for the new price. While there is some comfort in the fact that Oculus has also released a new game (Robo Recall – the trailer for which is above) for free, the arcade action game doesn’t quite make up for the hundred dollar savings that new owners have missed out on.
But thankfully for Oculus, the anger from existing owners mostly seems to be outweighed by the positive reactions from non-owners who have been on the fence about buying an Oculus Rift and have been waiting for a discount to force their hand. According to a recent report, just over 200,000 Oculus Rift headsets had been sold, which isn’t a great deal at all, and Oculus will be hoping that the price cut can help those sales numbers to pick up a bit.
Moreover, the price cut also follows the news that Bethesda parent company ZeniMax plans to halt Oculus sales (specifically the Rift dev kits) and take a bite out of Oculus revenue too. This comes after the ZeniMax vs. Oculus lawsuit saw the latter pay out $500 million. That’s not small amount, but the price cut could potentially help the company make a lot of that money back.
The Oculus Rift is out now.