Nvidia has teased something called "Project Beyond" via Twitter, though not much is known about what exactly this might be. Some of the company's other posts carry significant implications, however. Namely, the company is presumably now in the midst of preparing for the launch of its new RT-ready graphics cards — the RTX 4000 series — and it was only a matter of time before an official announcement was made.
With that in mind, Nvidia's intentions with the announcement of Project Beyond are still somewhat unclear, though it's exceedingly likely that it's a tease for an actual imminent announcement. The only additional pieces of information that are available about Project Beyond are the company's new Twitter images, which underline the notion that it's bound to have something to do with the RTX 4000 series.
Specifically, Nvidia's new Twitter banner both references the mysterious Project Beyond and features the company's established RTX badge. The connection between the two items is plainly obvious, then, with the only remaining issue being its exact nature. It has already been suggested that the RTX 4000 smashes the RTX 3090 in gaming, but it's certainly possible that Nvidia has yet another trick up its proverbial sleeve, which may or may not be exclusive to its new lineup of GPUs.
Until Project Beyond gets its official reveal, it's difficult to theorize on what exactly it might be. That said, the new Nvidia RTX graphics cards may have additional features on top of substantial performance improvements. Some of the company's patents suggest that Nvidia may deliver super realistic shadows in games, for example, and the company may be preparing an upgraded form of raytracing to leverage these features on RTX 4000 cards.
The big question, then, is whether Project Beyond — if it ends up being a major graphical feature, rather than a flashy term for the announcement itself — will apply to older RTX graphics cards as well. While RTX 2000 may be somewhat underwhelming when it comes to raytracing, RTX 3000 is far more capable in this regard. With Nvidia DLSS supported in over 200 games and thus ensuring excellent performance thanks to AI-based upscaling, the previous generation of RTX GPUs is likely to stay relevant for some time yet, and the company may feel that the new GPUs need additional oomph to draw in buyers.
On the other hand, Nvidia may be looking to keep both RTX 3000 and 4000 GPUs relevant, since AMD is confident RDNA 3 will "decimate" competitors. It all depends on what, exactly, Project Beyond is and whether Nvidia actually has a major new gimmick ready to go. Only time will tell, of course, but chances are that RTX 4000 will be getting announced before the end of the month.