Nvidia revealed the GeForce RTX 30 Series, a new generation of graphics cards that feature Nvidia's latest attempts to make the virtual world as visually detailed as possible. In this latest generation of graphics cards, ground-up engineering is backed up by new software breakthroughs in optimization and artificial intelligence.

Starting September 17, the mid-range GeForce RTX 3080 will be available at all major retailers, followed shortly by the high-end 3090 on the 24th. The $500 RTX 3070 is expected to become available in October. In addition to cooling optimization and lower profile needs, the new RTX graphics cards come with a slew of new software designed to give gamers and content creators better performance and game-changing tools.

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On the software side of things, Nvidia has been investing heavily in machine learning algorithms. DLSS 2.0 is a new process RTX cards will use to render game landscapes, reducing the load on the GPU on the front end by reducing the visual information from straight ray tracing, which is sent to an AI-algorithm that has been trained on pre-rendered high-def images from that particular title. By individualizing the back end analysis to the game's specific content, the GPU ultimately can fill in the gaps with what it knows about a game's style. This ironically results in cleaner and clearer images than straight ray tracing.

The machine learning can also help with recording and rendering videos. Streamers should be able to use Nvidia Broadcast to eliminate noise, keep their face-centered in frame, and even cut away the background without the use of a green screen. Nvidia Omniverse Machinima offers storytellers the ability use game assets as settings for their own content. Tools like AI-powered motion tracking and the ability to convert audio into characters' facial expressions are sure to inspire high-quality media from creators who do not have access to a studio or high-end special effects technology.

While a typical gamer's system latency is between 40-100 ms, Nvidia wants to bring that down by as much as 50% with a pipeline optimization process called Reflex, which will measure and compensate for the computer's own latency, effectively lining up the timing of the player's movements to what they are reacting to. Since it is a software upgrade, Reflex will drop as a driver update for the 1070, 1060, and 1050 cards soon. Hopefully, this change will not be a repeat of Nvidia's driver issues four years ago.

The timing of the launch of these graphics cards may pose problems for motherboard manufacturers, who will need to make some serious advancements in order to make Nvidia's technological leaps have a visible effect on most systems. Not everyone will be able to recreate Nvidia's marbles tech demo out of the box, and a good GPU needs a good CPU to back it up.

Nvidia GeForce RTX 3080 graphics cards will be available on September 17, 2020, GeForce RTX 3090 on September 24, 2020, and GeForce RTX 3070 in October.

MORE: Cyberpunk 2077 Gameplay Trailer Shows Off RTX Features

Source: Nvidia