Until recently, there have been two major forces in the graphics card market, AMD and Nvidia. However, with Intel about to launch its own range of Arc GPUs, the aforementioned parties now find themselves with a new rival that they must compete against. Sure enough, "team green" has seemingly been looking to flood the market with its own lower and upper end products to hopefully drown out the competition. It's possible that the company is a little concerned about how Intel entering the industry will affect it, and it seems as though it may stand to lose some of the market share.
According to YouTube channel, Moore's Law Is Dead, a source at Nvidia feels that the company expects to lose out to Intel's Alchemist card when that's released next year. The statement specifically mentions "mobile and OEM desktop" of the market share, with the channel's host saying that the tech giant could be "pushed out" of the "low-end" of the market, and, as a result, has been looking more into crypto.
It's worth taking the information lightly, especially given how powerful Nvidia is. While Intel's first line of GPUs could best the likes of the RTX 3070 Ti, or at least the 3070, team green is still a very dominant force in the market, but the statement does suggest that the newcomers do have a chance at hitting the ground running in 2022. With Nvidia looking to push out more consumer products that cover the high-end of the hardware range, as well as re-branding older products and some laptop GPUs, it seems as though Jensen Huang and co are trying to cover all bases.
On top of that, the company is finding itself in deep trouble as it is. Recently, the Federal Trades Commission moved to sue Nvidia over its recent acquisition of the UK chip firm, ARM. The consumer protection and antitrust agency argues that one technology company having control over a large chip manufacturer that many clients, such as Samsung, Apple, and Qualcomm, rely on will unfairly tip the balance in its favor and hold competitors back.
With Nvidia looking to launch its RTX 3090 Ti, it's still business as usual for the California-based multinational conglomerate. There's also talk of the company moving into the next era of graphics card technology, with a potential 4000 series heading for a mid-2022 launch. All-in-all, Nvidia may be concerned about its place in the low-end market share of the GPU industry, but it will still likely remain on top with all that it's looking to release over the coming months.