Microsoft Not Attending Gamescom or Tokyo Game Show

By | 4 years ago 

Microsoft didn’t deliver any groundbreaking announcements during this year’s E3, but there were a number of new titles showcased that many gamers are eagerly anticipating. Halo 4 and Gears of War: Judgement were two of the biggest highlights during the big event, but the house that Bill Gates built has recently confirmed that they won’t be bringing either title to the upcoming Gamescom or Tokyo Game Show. In fact, they won’t be attending either event in any form whatsoever.

Xbox Live’s own Larry “Major Nelson” Hryb broke the news today, confirming reports that Microsoft will be skipping both Gamescom and TGS. Hryb explained Microsoft’s rationale behind the decisions, stating that “Xbox will be focusing on small, more localized promotions.” With that tidbit of information, it’s clear that independent events will be held throughout numerous territories later this year, highlighting each big first-party Xbox 360 title’s release.

“As you saw at E3, we have a solid line-up of games launching this holiday, along with other entertainment experiences. We’ve changed our approach a little, though. This year, Xbox will be focusing on smaller, more localized promotions and experiences for press, partners, retailers and customers around the world. Which means that as you might have seen on some of the news sites today, we won’t be taking part in Gamescom or Tokyo Games Show this year.”

Aside from SmartGlass, there weren’t any big surprises to warrant Microsoft spending money on appearances at foreign game conventions, so their decision to bow out of the pair of shows this year isn’t all that surprising. Plenty of other third-party publishers will be showing off their games for the Xbox 360 still, but there’s simply no filling the void left by Halo 4‘s absence.

Game Rant really enjoyed Halo 4‘s multiplayer when we got our hands on it during E3 2012, and it’s a shame that European and Japanese gamers won’t be able to do the same during Gamescom and TGS… although Japan has never been a strong supporter of the Xbox 360 anyway.

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Source: Major Nelson