The ‘No Man’s Sky’ Marketing Campaign Begins Now

By | 2 years ago 

The indie scene continues to gain traction in the video game industry thanks to megahits like Minecraft. One of the most anticipated upcoming indie games gaining more traction than most high profile triple-A releases is No Man’s Sky, which is being developed by Hello Games, best known for their Joe Danger games.

The young developer raised eyebrows at Spike VGX 2013 with an announcement and trailer that stole a lot of attention away from the other premieres of the events, and caught the interest of Sony who locked No Man’s Sky down as a timed PlayStation 4 exclusive.

Anticipation for No Man’s Sky is so great that it even earned the coveted spot as the Game Informer cover for their January 2015 issue. With the title releasing next year, the marketing campaign for No Man’s Sky begins now.

No Man's Sky Game Informer Cover Spread

There is a lot of excitement and interest for No Man’s Sky, as Hello Games has made an ambitious move to present a playable universe that redefines exploration in games. The amount of space available to players isn’t just expansive, it might as well be infinite. If a single player were to visit each planet for only one second, it would take 5 billion years to reach them all.

Hello Games seems to be taking a page out of Minecraft’s book in that respect, which set the standard for massive playable area. Minecraft worlds provide space upwards of 9.3 million times the surface of Earth. No Man’s Sky is set to blow that out of the water… or galaxy.

In addition to providing a vast expanse of space to travel and visit, Hello Games decided to set aside hardware-bursting graphics for a unique art style and playing experience. Although relatively little is still known about the game, what has been revealed at trade shows and through gameplay videos is enough to get any gamer excited. Planetary exploration, including land and deep-ocean discovery, epic space battles, unique and creative animals and other creatures are only a small part of what No Man’s Sky will offer players.

No Mans Sky E3 2014 Trailer

Even though No Man’s Sky will only be released for PS4, then later for PC (no word on Xbox One yet), its unique twist on space exploration and discovery will likely help make it one of the most talked a bout and potentially most successful titles of 2015. Such success will no doubt springboard Hello Games into the forefront of gamers’ minds for unique future titles. That’s assuming Hello Games doesn’t find itself acquired as a result of No Man’s Sky’s potential and (the developer hopes) success.

Hello Games is attending PlayStation Experience in Las Vegas this weekend to help host “A night under No Man’s Sky” event, where the developer will reveal more information about the game. Attendees will also have an opportunity to experience No Man’s Sky for themselves.

What do you think about No Man’s Sky? Are you excited for the game? Let us know in the comments.

No Man’s Sky is set to release on PC and PS4 in 2015.

Source: Game Informer