The Nintendo Wii released in 2006, representing one of the three contenders of the seventh generation of video games. When it was released, the price tag on the technological marvel was $250 in the United States. Compared to the other consoles at the time (the Xbox 360 and the Playstation 3), the price of the Wii was a steal. It was half the cost of a PS3 significantly cheaper than the Xbox at that time. However, with the advent of motion gaming and its exclusivity to the Wii shattered, Nintendo is looking for a way to boost sales.
The Wii recently was announced to have a price cut once again. According to Engadget, sliding profits are leading Nintendo to cut the price of the Wii from $199.99 to $150. Also, May 15th is rumored to be the day the news is announced. This is pure speculation, as Nintendo has yet to comment on this revelation.
One of the many advantages the Wii had over the other two major consoles was motion gaming. It held the edge over the PS3 and the Xbox 360 for nearly four years before Microsoft and Sony released Kinect and Move, respectively. The Wii also had another family-friendly advantage: it’s pricing. Microsoft and Sony followed suit, both comparably lowering the cost their consoles over the years, until Microsoft released a basic console that sold for $199.99 in stores in June of 2009. Sony followed suit, taking their console down to $300 in September of 2009.
If this rumor turns out to be true, there could be a myriad of reasons why Nintendo has decided on the price cut. There’s the obvious waning interest in the Wii, due to the introduction of Kinect and Move. With motion gaming present on platforms already owned by customers, what reason is there to invest in a Wii? Another reason could be a weak year in game announcements for the console, which could make anyone question the video game giant, especially considering the “Triple-A” titles making headlines simply aren’t available on Nintendo’s platform.
It could be a bold marketing strategy to lay the foundation for big news at E3. Going either way, it could be worth your time to keep your ears and eyes open, and to watch for anything suspicious on May 15th.
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