Michael Pachter: Nintendo Has 'Blown It' with Wii 2 Strategy

Wii 2

Has Nintendo blown its chances in the home video game console market? Michael Pachter, high-profile gaming research analyst for Wedbush Morgan Securities, believes that the second generation Wii console should already be in stores.

After already predicting that the Nintendo will have to play catch-up with the Wii 2, Pachter thinks that the next Nintendo console should be competing with the Xbox 360 and PS3 in the online space right now.

However, Nintendo does not intend to fire out the successor to the Wii just yet. It has already been stated that the Wii 2 will not be coming until 45 million Wii consoles have been sold. Nintendo is in no rush and that lack of urgency troubles Michael Pachter.

"With as much respect for Nintendo management as I can muster, I think Nintendo's completely blown it with their second generation Wii strategy. I think they have the mentality that to launch a new [console] they have to retire the old, and I think that's wrong."

The Nintendo Wii has achieved massive worldwide success during its run. However, the number of homes utilizing Microsoft's Kinect and Sony's PlayStation Move is increasing daily and the Wii control scheme is no longer the hottest thing on the block.

Pachter goes on to suggest a way to have both the current iteration of the system and its successor simultaneously capitalizing on the market.

"I think the right strategy would have been to get a second generation Wii out and keep the old Wii at the same time, and have the second generation be the natural progression upgrade model."

With Kinect and Move on the market, gamers, from a capability stand point, can depend on either an Xbox 360 or a PlayStation 3 for all of their gaming needs, hardcore and casual. Either console can now be anyone's starter console.

During the successful run for Nintendo's Wii, many gamers purchased complementary gaming consoles - to have the best casual and harcore experiences, owning either an Xbox 360 and a Wii or a PS3 and a Wii. Since the Wii allowed the competition to dominate the online multiplayer market, it concentrated on getting the families of casual gamers on board.

Pachter also gave an example of his proposed Wii 2 graduation idea:

"They should let people start with the Wii and graduate to the Wii 2, and have online functionality and Call of Duty multiplayer on there and compete with the 360"

Has Nintendo blown it? Will the Wii 2 come too late?

Source: CVG

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