The latest Nintendo Switch commercial puts games front and center and features users playing Zelda, Mario Kart 8, and other titles both at home and on the go.
One of the Nintendo Switch’s greatest strengths is that it has a clear selling point… Or gimmick if you want to call it that. The Wii U lacked a clear vision and led to a lot of consumer confusion about what the point of the console was. Hardcore gamers understood that it was basically just a more powerful Wii, but the average shopper had no idea what the point of it was for years after its launch. The Nintendo Switch is attempting to avoid that problem by emphasizing the console’s versatility in a series of trailers and advertisements.
The latest trailer keeps the ‘Switch’ mechanic in the forefront, but also highlights the biggest games that will be coming to the console in its first six months of shelf life. The trailer shows lots of young 20 somethings having the time of their life playing Zelda: Breath of the Wild, 1-2 Switch, Splatoon 2, Arms and Mario Kart 8 everywhere from the toilet to a lecture hall.
One of the most worrisome aspects of the Switch launch is the light lineup of games. Zelda: Breath of the Wild is sure to be a hit, but gamers who want to avoid the $300 Switch price tag can still play that game on the Wii U. Arms has some potential, but early hands-on impressions suggest it is closer to a micro experience like Wii Boxing than it is a breakout new IP like Splatoon.
Mario Kart 8 Deluxe is an exciting game, but again, this is one that can easily be played on the Wii U for gamers who didn’t skip that lackluster Nintendo console generation. Other launch titles like Bomberman and Street Fighter 2 are also closer to remakes or remasters than they are to enticing reasons to buy a new console. We’ll find out soon enough if Zelda is enough of a selling point to get consumers lining up, but if not, Splatoon 2 over the summer and Mario Odyssey during the holiday will definitely do the trick.
What do you think of the early lineup of Nintendo Switch games? Will it be enough to keep you entertained until the holiday? Let us know in the comments.
Nintendo Switch and the launch titles will be available on March 3, 2017. Arms, Mario Kart 8, and Splatoon 2 will not be available on launch day.