Nintendo officially reveals an extended version of the televised advertisement it plans to air for the Switch during the big game at Super Bowl 51 this weekend.
Nintendo kicked off last year in a big way by celebrating the 20th anniversary of the Pokemon franchise with the airing of a Super Bowl 50 commercial that honored its long-running role-playing game franchise, telling would-be trainers to “Train on.” Now, the Big N has an even more important reason to have bought an ad spot for this year’s big game between the New England Patriots and the Atlanta Falcons, as the Big N plans on promoting its forthcoming Nintendo Switch console.
As seen below in the video courtesy of Nintendo’s YouTube channel, those watching Super Bowl 51 at home will be able to get a solid look at the Nintendo Switch‘s dynamics, with the clip covering the console’s hybrid nature by showing various segments involving people playing the system at home on a TV, as well as via the tablet-like screen in places like a laundromat or classroom. It’s also worth mentioning that the Switch’s Super Bowl 51 ad spot will likely be shorter when it airs this Sunday, as the footage below is a part of Nintendo’s extended version of the commercial.
In addition to the design of the Switch console itself, also on display in Nintendo’s Super Bowl 51 ad spot are some of the system’s various launch titles. As one might expect, some of the most recognizable faces and franchises from the Big N’s iconic library of intellectual properties are shown off in the advertisement, including The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe. Of course, Nintendo also makes room in the clip to showcase some of the Switch’s newer titles, such as 1-2 Switch and the colorful boxing game Arms, while the band Imagine Dragons’ song “Believer” plays during the footage.
Not too long ago, Nintendo of America President and Chief Operating Officer Reggie Fils-Aimé declared the firm’s intentions to better communicate to the public exactly what the Switch is, and what it is capable of doing. With this being the case, it seems as if the Big N has definitely achieved that goal with its Super Bowl 51 advertisement, but the company’s definitely doing so at a lofty price.
According to Deadline, Super Bowl 51 advertisements and commercials sold for an average of $5 million for 30-second spots, which is up from last year’s average of $4.8 million. Although there is no official word as to when the Nintendo Switch ad will air during Super Bowl 51, the Big N should definitely expect to get its money’s worth in terms of exposure, as it is likely to be seen by millions upon millions of people when Super Bowl 51 starts at 6:30 PM ET on Sunday, February 5, on FOX.
The Nintendo Switch is set to release on March 3, 2017.