The Nintendo Switch has been nothing short of a massive success ever since it was launched back in March, becoming Nintendo’s fastest selling console ever and selling out so quickly that some gamers have had a hard time finding the system in stores. For the upcoming holiday season, though, Nintendo intends to remedy this problem by ensuring that there will be enough Switch consoles available for everyone.

In a new interview with The Wall Street Journal, Nintendo states that it intends to “ramp up production” of the Switch over the next few months in order to meet the expected demand come the Christmas holiday season, thus reiterating production increase claims made a few months ago.

“We’re doing everything we can to make sure everyone who wants to buy a Nintendo Switch system can do so. We will ramp up production for the holiday period, which has been factored into our forecast.”

This is undoubtedly great news for those who have been hard-pressed to find a Switch in-stock, and retailers will also be happy that Nintendo intend on making its new console easier to find over the next few months, especially given how companies such as GameStop intend on opening on Thanksgiving in order to take advantage of the holiday rush.


With a sales forecast of 10 million Switch consoles sold by the end the fiscal year, this “ramp up” of production on the system suggests that Nintendo is confident of meeting its target, with the Wall Street Journal noting that a sales target of 18 million may even be possible depending on the Big N’s supply chain.

It’s not just the Switch that is giving Nintendo a big win in 2017 so far. Ever since the SNES Classic Edition was announced, there has been an incredible demand for the console, so much so that the system was sold out almost instantaneously when pre-orders opened up. Couple the SNES Classic Edition with a plethora of highly-anticipated Switch titles to arrive in the coming months, such as Super Mario Odyssey and Fire Emblem Warriors, and Ninendo’s momentum doesn’t look to be slowing down anytime soon.

Given how the Switch has sold 4.7 million units in just four months, and Nintendo’s plan on ensuring that the system will be in plentiful supply, we can certainly expect that number to rise considerably come the Christmas holiday season.

The Nintendo Switch is available now.

Source: The Wall Street Journal

tags: Nintendo, Switch