Recently, a group of professional dairy farmers propositioned Nintendo to go a few rounds in the cow-milking ring. Those at Billings Farm & Museum in Woodstock, Vermont challenged the gaming giant to a tournament to see who would reign supreme at "Milk," the bovine-centered mini-game bundled inside the Nintendo Switch title, 1-2-Switch. Earlier this week, Nintendo rose to the occasion and faced off in the epic battle.
In a series of games, the real-life dairy farmers and the Big N stood toe-to-toe to duke it out in the slightly silly 1-2-Switch game. "Milk" is fairly simple in its premise: Players hold their Joy-Cons, mimic a milking motion by shifting the controller and pressing certain buttons, and alter their movements based off HD rumble and audio cues. The player with the most milk-filled can wins.
The 1-2-Switch "Milk" tournament set up shop in one of Billings Farm & Museum's barns, placing a Switch system and television smack in between two rows of cows. With Joy-Con controllers at the ready, the competitors gave it their all to simulate the actual action of milking. Though the battle quickly heated up, the actual cows in the background didn't seem all that fussed with the gaming frenzy.
Of course, Nintendo was sure to capture a handful of moments from the unique event. According to the photo captions provided by Nintendo PR, gamers "enjoyed enjoyed several friendly matches in various locations throughout Billings Farm & Museum in Woodstock, Vermont." One match even saw Nintendo "grab[bing] victory by the udder in a head-to-head challenge in 'Milk.'"
The fun and games all started with a message to Nintendo. On March 24, 2017 the Billings Farm & Museum Facebook page shared a photo of the letter sent to the company, accompanied with a caption explaining the eagerness for a battle:
"Nintendo has a new game out called 1-2-Switch and we noticed it includes a cow milking game. We sent them a message inviting them out to our farm to show them how it’s really done and to school them at their own game. Haven’t heard back yet. Maybe they’re too afraid of a little challenge."
Signed by Billings Farm manager Alayna Perkins, the letter stated, "We have 30 prize-winning Jersey milking cows that we milk twice a day, and it is never that easy... We'd like to set up some sort of challenge to pit our team against yours to see who can milk the fastest." Shortly after seeing the Facebook post, Nintendo commented, "Challenge accepted!"
According to President of Nintendo of America, Reggie Fils-Aime, the Switch has set records every day since its March 3 launch. With gamers eagerly snatching up the new console before their local retailers inevitably sell out, and some still waiting for their chance to call a Switch their own, it's easy to see the excitement surrounding Nintendo's latest and greatest.
Given the purr of excitement that follows the Nintendo Switch, facing off against the company's team in a 1-2-Switch "Milk" battle must have been an unparalleled experience for those at the Billings Farm & Museum. In any case, Nintendo definitely appears to have taken the light-hearted route in agreeing to meet up with the dairy farmers, and seems to have milked the experience for all its worth.
1-2-Switch is available now exclusively for the Nintendo Switch.