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Nintendo President Reggie Fils-Aime Announces Retirement

reggie fils aime

It's the end of an era for Nintendo of America, as the company's longtime president Reggie Fils-Aime has announced his retirement. Fils-Aime has worked at Nintendo for over 15 years, 13 of which were spent as Nintendo of America's president and COO. He's perhaps the most recognized face of Nintendo in the USA, well known for the viral memes he can't help but produce, like "My Body is Ready." Fils-Aime's last day at Nintendo will be April 15.

Marking the announcement, Fils-Aime released a special video message saying goodbye and thank you to all of Nintendo's fans.

Fils-Aime goes on to say how meaningful it is to him to see the smiles that Nintendo puts on people's faces, as well as how he's found those smiles on his own face in turn. According to Fils-Aime, he plans to take the opportunity retirement presents to spend more time with his wife, his family, and his friends.

Reggie Fils-Aime will be "handing his controller to" senior VP of sales and marketing at Nintendo of America, Doug Bowser. Yes, that's his real name. Bowser will have worked at Nintendo for four years when he takes the reins from Fils-Aime in April. Previously, Bowser worked for Electronic Arts in marketing and planning for over 8 years.

Bowser offered a prepared statement as part of today's retirement announcement:

"It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America. And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come."

Fils-Aime will leave the company at a new height, as Nintendo continues to break records with its impressive Switch hardware and an exceptional slate of first-party games. Through his career, he also oversaw the lifespans of such impressive products as the Nintendo DS and 3DS, as well as the original Wii. But most of all, Nintendo fans will remember him for his unending enthusiasm for Nintendo, his appreciation of Nintendo's fanbase, and his charming character.

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