While the big news from this week’s Nintendo conference was the company’s intent to produce smartphone content using its own IP, president and CEO Satoru Iwata also confirmed that the Japanese giant is working on a new console. Not much is currently known about the presumed Wii U successor, other than that it’s being developed under the codename “NX,” but that hasn’t stopped select retailers from offering pre-orders.
Australia’s EB Games apparently opened pre-orders for the as-yet-conceptual NX the day after the console was namedropped at the Nintendo event. Given that pricing — along with all other information regarding the system — is unknown at present, $10 AUD has been selected as the arbitrary figure that will snag you your new Nintendo console at launch.
Of course, we don’t know when that launch will be. Nintendo tends to let its new console’s codename slip years ahead of its release. Gamers knew the GameCube as the Dolphin back in the late 90s, the Wii was the Revolution long before it was officially unveiled and even the Wii U was being referred to as Project Cafe months ahead of its reveal at E3 2011.
Even the most conservative estimates would put the earliest possible NX release in 2017. The Wii U was only released in 2012, and there’s never been a Nintendo home console that’s been succeeded after less than five years. While the shaky start of the Wii U’s lifespan might have suggested it would buck this trend, the system has finally found its feet in recent months.
As such, it seems strange that EB Games Australia would offer pre-orders this far in advance — however, it’s quite a typical strategy on the part of the retailer. The company is well known for being the first to offer pre-orders on any new system, as a marketing effort more than anything else.
That being said, it makes complete sense to target Nintendo fans in this way. The ongoing saga of amiibo availability is encouraging a pre-order culture in the company’s most dedicated supporters, and those are exactly the same consumers who will be most likely to put down money on a console simply because it comes from one of the most trusted brands in video games.
However, we’ve seen plenty to suggest that pre-ordering is a bad move in the last year alone. Whether it’s a game being marred by glitches or online multiplayer being non-functional, trust in certain major video game studios is at an all time low. That said, it will be interesting to see how many pre-orders EB Games Australia actually receives – if only to see how much faith Nintendo’s fans still have in the brand.
Source: EB Games Australia