Nintendo Hires Bowser As New Vice President of Sales

Bowser vs Mario

After years of kidnapping Princess Peach, battling Mario, and keeping his seven rambunctious children occupied, Bowser has to be burned out from the same old, same old. Surely, there must come a day when the King Koopa hangs up his karting gloves and stops fighting his acquaintances in death matches and gets himself a respectable job.

Well, that day hasn’t come just yet, but Nintendo of America might have made serious steps towards making the business world a lot more accepting of monarchical giant turtle monsters.

Nintendo of America announced yesterday that a new Vice President of Sales was joining the company, and his name is Doug Bowser. While Nintendo claims that the VP has no relation to the tyrannical Koopa King, Bowser has yet to prove that he is not a seven-foot tall turtle creature with a spiked shell, so the jury is still out.

Doug Bowser

Bowser is no stranger to the world of video games, having previously served as EA’s Vice President of Global Business Planning since 2007. Before Electronic Arts, Bowser filled various leadership roles throughout Asia, Latin America, and the United States.

In his new VP position at Nintendo, Bowser will oversee retail marketing and will play a key role in building retail customer relationships. Nintendo has not stated if Bowser will be in charge of the companies Princess Kidnapping Division or Plumber Antagonist Department, but it is assumed that these roles are implied.

Bowser will serve under Nintendo of America’s Executive Vice President of Sales & Marketing, Scott Moffitt, who welcomed Bowser to the company in an official release, saying:

“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”

Bowser joins Nintendo on the upswing of a bad period for the beloved game company, with Nintendo recently announcing that the company had finally returned to annual profit for the first time in four years.

Bowser is sure to bring much needed experience to a company that has experienced a bit of a rough patch as of recently, so Nintendo of America made the right call bringing in the seasoned vet. However, Bower will probably have a hard time parking the Koopa Clown Car in the company parking lot.

Source: Business Wire

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