On the whole, games companies are cruel. Every day, we hear statements from a company, telling us how fantastic they are, and how terrible their competitors are. Such as how Sony’s PS3 is better for publishers than the Xbox 360, or how the lack of Blu Ray was key to Xbox 360 sales and continued sales dominance over the PS3. Suffice to say, it can all get a little tedious. So it’s refreshing, if incredibly shocking, to see a big company like Nintendo admit their faults.
Speaking to Industry Gamers, Nintendo of America President Reggie Fils-Aime admitted that Nintendo doesn’t cater to the Bioshock 2 audience sufficiently, and that they need to reinforce the support behind their 3rd party developer community:
“For us, it is important that third parties bring their very best content to our platform. You could say ‘Why?’ It’s because… well, let me focus in on the West. There are 28 million Wiis out there in the marketplace. We know, based on our data, that we’ve got consumers from 5 to 95 playing on that platform. The fact of the matter is we know we create great content for younger consumers, we know we’ve got great content for more casual players, and we want fantastic content for that more active player who loves Metroid or Zelda but maybe also wants something like a BioShock 2 to play as well.”
So how could Nintendo achieve this? According to Reggie, Nintendo has already done its part and now it’s all on the developers to make the good games.
“First, as a platform holder our responsibility is to create a large installed base for developers to create content, to provide them with the tools and the insight to help them create great games, and to have in place a profit model that motivates them to create the content and reap the rewards. We’ve done that; global installed base is over 67 million for Wii and there are 120 million in the DS family. So there’s a large installed base, an easy platform to develop for and a strong set of tools out there…”
It’s well known that titles developed by Nintendo on the Wii have incredibly long lifespans. So it was interesting to see Reggie discuss the sales of games such as Dante’s Inferno and Bioshock 2 , both multiplatform games that aren’t available on the Wii. For Reggie and Nintendo it’s not so much about a single title like Dante’s Inferno, but rather:
“How can the development community create content that will strike a chord with consumers and be financially attractive?”
All in all, it’s certainly refreshing to see Reggie be so open about Nintendo’s flaws. To see Reggie admit they may have been lackadaisical when it comes to that particular audience, well, it’s exciting that Nintendo seems to acknowledge their mistakes in an attempt to fix them.
I know I certainly don’t want Bioshock 2 or Dante’s Inferno my Wii, but what do you want? Do you agree that Nintendo needs to encourage more third party developers to go ahead with more ‘core’ titles?
Source: Industry Gamers