Burger King is unveiling details about its latest promotion, this time collaborating with Nintendo. In addition to several new Nintendo-themed toys, customers will have a chance to win their very own Nintendo Switch. The fast-food chain is no stranger to giving away consoles, similarly offering Burger King customers a chance to win a PS5 a few months ago. The King now looks to be changing factions, shifting from a Sony to a Nintendo-sponsored giveaway.
Burger King's new promo begins February 1 and will run through March 15. King Jr Meals, the chain's kid's meals, will include one of six toys inspired by Nintendo Switch titles. The toys feature signature characters from various Nintendo IP, including Animal Crossing: New Horizons, Mario Kart 8 Deluxe, Luigi's Mansion 3, Super Mario Maker 2, The Legend of Zelda: Link's Awakening, and Splatoon 2.
Beyond the toys included with every King Jr Meal, Burger King is offering customers a chance to win a Nintendo Switch prize pack, which includes a Nintendo Switch console as well as a copy of the highly anticipated Super Mario 3D World + Bowser's Fury.
Set to release on February 12, Super Mario 3D World + Bowser's Fury looks to be what Burger King's promotion is centered around, also offering a "Super Mario Meal." From February 8 to February 22, customers who purchase a Super Mario Meal via the BK Mobile App or online at BK.com will be entered to win the prize pack. The meal is a standard offering from the chain, consisting of a Whopper sandwich, small fries, and a small drink. Although Burger King hasn't made it clear how many Switch consoles are up for grabs, the prize pack winners will almost certainly be few and far between. However, every Super Mario Meal does come with a freebie in the form of 100 My Nintendo Platinum Points, which players can redeem for exclusive rewards.
Burger King's latest promo marks the latest in an ongoing trend of fast-food giants appealing to the gaming community. KFC has released its own "KFConsole" which is completely functional and includes a chicken-warming chamber, McDonald's is rumored to be adding Pokemon cards to Happy Meals, and now Burger King's latest giveaway. That's not to mention the various console giveaways multiple chains have hosted over the past several months, showing what an increasingly important demographic the gaming community is.
While the majority of gamers would be glad to get a free console with their burger, there are rumors about the release of an upgraded Nintendo Switch model. However, those worried about winning a soon-to-be-obsolete video game system can rest assured. A recent stakeholder call has all but quashed these theories, as Nintendo's president has stated the company isn't preparing to announce a new Switch model anytime soon.
Source: BusinessWire