Ninja's manager and wife, Jessica Blevins, reveals the real reason why the streamer left Twitch to join Mixer. There had been rumors that Ninja was paid millions to move to Mixer, but that doesn't seem to be the only reason why the streamer jumped ship.
Speaking to Business Insider, Blevins explains that they were unhappy that Twitch "did not listen to [them]" when the parties were negotiating a new contract. The contract would have put limits on how much Ninja could have grown his brand, and "he wouldn't have been able to grow his brand much outside of gaming." Since leaving Twitch, Ninja has signed a major deal with sportswear maker Adidas and this is the type of deal that Ninja may have not been able to take on had he signed a new contract with Twitch.
Blevins also confirms that Twitch's toxicity was a big reason for the move to Mixer. "It really seemed like he was kind of losing himself and his love for streaming," says Blevins, who also reveals that she saw her husband become less "enthusiastic" about streaming and the toxicity of his Twitch chat was one cause of that. Few could hold it against Ninja for feeling that way as Twitch's toxicity problems prevail, despite the site having rolled out features like AutoMod. The problem is so bad that one streamer went viral for her hilarious way of dealing with trolls.
The toxicity and the lack of brand growth aren't the only reasons why Ninja chose to leave, as his manager and wife says that Microsoft was "warm," "friendly," and able to give them the support that they're looking for. Since joining Mixer, Ninja has teamed up with Microsoft to play Gears 5 and as he is a former professional Halo player, some fans of the streamer have suggested that he'll play a big part in Microsoft's Halo Infinite marketing too.
Ninja has also spoken out against Twitch's moderation features. The streamer threw shade at Twitch for the Alinity animal abuse issue, joking that his TwitchCon 2019 shirt would be a picture of someone throwing a cat over their head and he posted a video mocking a Twitch announcement that it would become more transparent about bans. Mixer may not have the same size audience as Twitch, but with the problems Ninja has had with Twitch, fans can see why he chose to move.
Source: Business Insider