Blizzard’s platform has grown rapidly in recent years, with the addition of huge multiplayer hits like Overwatch and Hearthstone. As such, the needs of’s users have grown beyond the platform’s features built earlier to bring together World of Warcraft, Diablo 3 and StarCraft 2‘s communities. Today Blizzard rose to the occasion, releasing a substantial new social feature-set for Available now in beta, is more robust than ever.

Several additions have been made in the update, but the key feature is the all-new Social tab that sits between the Games and Shop tabs. In social, users can now form Groups similar in structure to modern social applications like Discord. Within a Group, users can create and participate in either text or voice chat rooms exclusive to said Group. Group administrators have full control over membership and access, though features like Roles are still in development.

To complement the robust addition of Groups, Blizzard is expanding other aspects of Users are now able to create personal profiles for themselves, including choosing an Avatar from a preset list of Blizzard-themed images. Profiles will also allow for a short description and links to social media. There’s also a feature allowing users to add a private note on a friend’s profile, just in case they forget who they are or what game you met them in.

Blizzard Social Features Upgrade - Avatars

While the previous new features may certainly be exciting, there’s one other small addition that users have been asking for for some time. Users can now appear offline, making their profile appear disconnected even if they’re in the middle of an Overwatch game. This feature doesn’t stretch into the social systems of every¬†game, so World of Warcraft players will still see guildmates via in-game lists, but otherwise players are effectively invisible through

Since they are in beta, the new social features could change over time. New additions may be made or current features may be removed from the service. But the direction for the platform should be clear: Blizzard wants players on its platform and not on anyone else’s. And the timing of this release shouldn’t surprise anyone either. Destiny 2, the first non-Blizzard game coming to, launches in less than a month.

To access the beta: open the Blizzard application and click on the Blizzard logo. Go to settings, followed by selecting the Beta tab at the bottom of the list on the left. From here users can select to install the beta, or switch back if they prefer the standard version of The beta is open to everyone, and all Blizzard asks is that you report any feedback or technical issues through the company’s forums.

tags: Blizzard, PC