Netflix creates an endless runner, allowing fans of the streaming site to suit up as some of their favorite characters from Stranger Things, Orange is the New Black, and more.

At this point in time, it would be a bit of a struggle to try to find someone not familiar with Netflix. The now notorious streaming company has a number of beloved and original television shows and films featured on the platform, and it continuously grows with each passing month. In particular, the in-house productions that Netflix has released so far have garnered critical appeal and plenty of followers, which is why it is so interesting to see some of these universes crossover into a new endless runner recently released by the company.

Featuring central characters from Stranger Things, Orange is the New Black, Narcos, and Marco Polo, the endless runner is a cutesy romp that exists as a simplified take on the genre. Featuring characters from each respective show, each pixelated person will take on threats from their universes, which inevitably make for some of the more challenging portions in each section of the game. Outrunning these hazards, however, simply throws players back into the same scenario of hopping over other obstacles – albeit with a higher score and a faster pace.

Truth be told, the nameless Netflix title certainly won't win any awards for ingenuity. Additionally, the game seems to only be receiving a major push on Netflix's Indian and Spanish social media accounts. This awareness will likely spread across territories, as the allure of a chip-tuned rendition of the Stranger Things theme is sure to extend beyond language and regional barriers. Of course, this treatment has been afforded to Narcos, Orange is the New Black, and Marco Polo as well, so fans of those series are sure to find comfort in this playable venture.

It's interesting to see which Netflix exclusives made the cut for this initiative, but it's even more intriguing to see Netflix coming out with such a marketing ploy. Following the complete cancellation of a video game rental service from Netflix, not to mention the eventual dismissal of a live-action show based on The Legend of Zelda, many would have thought that a game of any sort would not be on the agenda for the entertainment corporation.

Of course, with recent undertakings such as the Netflix-exclusive Skylanders television show, perhaps the firm is now more open to working on such projects from the gaming medium. Whether or not these properties will ever receive proper gaming entries remains to be seen, but it had made for a neat project for the time being.

Those hoping to try out the Netflix infinite runner can so here (via Engadget).