Two weeks into its six-episode run, Ms. Marvel is a having tough time luring Disney Plus subscribers the same way its other MCU predecessors did when they launched, attaining the undesirable milestone of having the worst premiere for a live-action Marvel Studios series on the service.

By now, it’s been clearly established that Loki is Disney Plus' most successful Marvel Studios show, as the Asgardian God stands out with ratings closer to The Mandalorian's performance, while the rest of the superheroes stay much closer to one another in terms of viewership. However, despite garnering mostly extremely positive reviews, it would seem like Ms. Marvel is enduring a tougher time as Marvel Studios' first production to share a weekday slot with Star Wars content.

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According to analytics company Samba TV, 775,000 households in the United States tuned in to watch Ms. Marvel's premiere three weeks ago. That's roughly half the people who saw Hawkeye's premiere (1.5 million) within its first five days of release, which was the worst performer not counting the animated What If…? series. Nevertheless, it's not all bad for Ms. Marvel, as the series obtained much better numbers than any other MCU series with the Gen Z demographic (20-24 years old), as well as a more diverse audience thanks to an influx of African Americans, Hispanics, and Asian viewers.

It must be noted that these numbers only take into consideration the series’ first episode, meaning Ms. Marvel's equally praised second outing doesn’t factor in here. However, with the show sharing the spotlight with Obi-Wan Kenobi, it’s unlikely that would alter much. On top of that, Ms. Marvel has been pointlessly review-bombed by some people on certain entertainment sites, leading to an even more confusing landscape for the teen superhero.

So why is Ms. Marvel failing to win over ht MCU's usually reliable fan base? While there are many factors in play, its Wednesday time slot alongside Obi-Wan Kenobi could be largely to blame, as it’s the first time Disney has opted for such a strategy. Plus, Ms. Marvel being partly branded as a teen comedy might also impact the series’ appeal to older viewers, not to mention the fact that, after all, Kamala Khan is a new MCU character.

There are plenty of reasons to watch Ms. Marvel though, with its art style being right at the top. There's also the relative freshness the show may bring for those curious about the character's cultural background and history.

Ms. Marvel is currently available on Disney Plus.

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Source: Samba TV | Twitter