While Infinity Ward's latest Call of Duty title, Modern Warfare 3 continues to decimate sales records and dominate online PC, PSN, and Xbox Live servers, there's no doubt that die-hard fans, not to mention Call of Duty Elite subscribers, are ready for some fresh content.
According to Infinity Ward's Robert Bowling, anxious gamers shouldn't have too long a wait before they get some new Modern Warfare 3 content - as the first DLC will arrive on January 24th.
Of course, for anyone familiar with Microsoft's ongoing Call of Duty exclusivity deal with Activision, that January 24th date is referring to the Xbox 360 version of Modern Warfare 3 - meaning that PS3 and PC players will have to wait a full month before they can get in on the new content.
While we still don't entirely know what to expect from the first DLC - but have gotten the first image of 'Park' - Bowling took to the Call of Duty Elite "Roll Call" airwaves to announce the content release date in a new video but also made sure to pitch details about what to expect in future offerings as well:
“The way we’re doing downloadable content this year is unlike we’ve never done before."
“Not only in how you can get it — in content drops or choose for the collection — but also the type of content you’re getting. We’re doing more than just maps. We’re going to do Spec Ops missions and a variety of things that players have never seen before."
Check out Bowling's Modern Warfare 3 DLC announcement in the full "Roll Call" video below:
With so many studios working on Modern Warfare 3, as well as definite interest in making Call of Duty Elite even more attractive to consumers - it makes sense that Activision could be preparing one of the most robust DLC campaigns the industry has seen.
No doubt many Call of Duty gamers will be grateful for new map packs but the addition of Spec Ops missions is also going to be a welcome offering - especially since players have been requesting Spec Ops content ever since the feature debuted in Modern Warfare 2.
It will also be interesting to discover exactly what Bowling means by a "variety of things that players have never seen before." After all the backlash to Gears of War 3 weapon skin DLC, hopefully Bowling isn't talking about options for players to just buy upgrades or appearance mods though micro-transactions. That said, if there's a game publisher in the industry who is willing to milk every last drop of profit out of a franchise, it's Activision.
Let's just hope that whatever the Call of Duty team has up their sleeves, it ultimately improves the experience for players, by providing robust and creative content, and doesn't serve only to line the pockets of industry executives.
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Modern Warfare 3 is available now for Xbox 360, PS3, and PC.