Activision today announced the 2012 Content Season for Modern Warfare 3, making good on the promise that the game will receive 20 “pieces” of DLC over nine months. All of the game’s DLC will be released in “content drops” that will initially be exclusive to Call of Duty: Elite subscribers. The content drops will eventually be bundled together in Content Collections, so that those who prefer to buy their Call of Duty DLC the old fashioned way (or just don’t want to spring for an Elite subscription) can do so.

A new trailer shows off what players can expect from the Content Season, along with screenshots that highlight the first batch of content in the pipeline.

The Modern Warfare 3 Content Season lasts from January to September. Expect to see five content drops from now until March, with a bundle releasing then. There will also be a variety of prizes up for grabs around the release of each content drop. In addition to map packs, content drops will include new Special Ops missions, game modes, and more.

Eric Hirshberg, CEO of Activision Publishing, lays out the company’s vision for the Modern Warfare 3 Content Season.

“The mammoth launch of Modern Warfare 3 and the breakout success of Call of Duty Elite were just the beginning. Call of Duty Elite provides an ‘always-on’ connection to our fanbase, and the MW3 Content Season is the ultimate way to demonstrate our ongoing commitment to the Call of Duty community and provide tremendous value to Call of Duty Elite premium members. With the Call of Duty: MW3 Content Season for Call of Duty Elite we are delivering on our promise of more new content, more often, and with more variety than ever. With three studios collaborating on the first season, the breadth and depth of material on tap is truly extraordinary. It’s rare you can successfully execute both quantity and quality, but thanks to the expertise of our developers, the reach of Call of Duty Elite and the passion of our fans, we intend to deliver.”

Players can expect to see the first two new multiplayer maps for Modern Warfare 3, Piazza and Liberation, release this month. Of the two maps, Liberation is larger, and is supposedly great for LMG users and snipers. Piazza is a more typical Modern Warfare 3 map, as it focuses on tight corners and close combat and will also focus on a sense of verticality. The maps can be played in both multiplayer and Spec Ops Survival mode.

Check out the screenshots of Piazza and Liberation below.

Judging by Activision’s wording, it sounds as though Content Seasons are going to be an ongoing part of future Call of Duty titles. The only issue with the approach is that no matter whether one is an Elite subscriber or not, the content drops will still be available first on the Xbox 360. It doesn’t seem fair to withhold content for a month if people are paying $50 a year for what is essentially Activision’s version of a Season Pass.

What do you think of the Content Season approach to Modern Warfare 3 DLC?

Modern Warfare 3 is currently available on the PS3, Xbox 360, PC, Wii and DS.

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