In response to previous reports indicating that Nintendo is interested in releasing movies, new comments from Shigeru Miyamoto clarify the company’s plans for video content.
Earlier this year, Nintendo’s president Tatsumi Kimishima suggested that Nintendo would attempt to release its first movie within the next two or three years. Now, company talisman Shigeru Miyamoto has clarified these comments, and it seems that cinematic releases aren’t a priority.
Speaking at Nintendo’s 76th Annual General Meeting of Shareholders, Miyamoto described video content as “a really interesting area.” The legendary designer noted that the company is exploring ways to move beyond the video game market, but downplayed earlier comments from Kimishima.
“To avoid any misunderstandings, we have never said that we will produce a movie,” said Miyamoto. However, he did go on to say that there are ongoing internal discussions about Nintendo’s expansion into video, but the the company isn’t prepared to discuss these plans publicly just yet.
It’s difficult to determine whether Kimishima misspoke, or whether Miyamoto is simply tempering expectations for the timeline Nintendo has in place. It’s obviously beneficial that fans are interested in the idea of movies starring the company’s iconic characters, but it’s perhaps too soon to get the hype train rolling if any movie project is yet to even enter pre-production.
Of course, Nintendo might not be looking to produce cinematic releases at all. Miyamoto talks about the videos he helped produce to promote Pikmin 3, and a similar short used to market Star Fox Zero, which might hint at the sort of video content that the company wants to make.
Rather than making movies per se, Nintendo might be looking to ramp up the videos it produces to publicize new releases. Alternatively, an exclusive video library could be one way of fleshing out the non-gaming capabilities of the ever-mysterious NX.
One thing that seems very clear is that Nintendo is eager to work on these projects in-house. Both Kimishima and Miyamoto have been compliant on this point, with the latter detailing his efforts to take a hands-on approach with other companies making content featuring characters that he created.
It’s clear that the awful 1993 movie adaptation of Super Mario Bros. has had a lasting effect on Nintendo — the company is still reticent to allow others to have free reign over its IP. However, if the Japanese giant is going to successfully adapt properties like The Legend of Zelda, it’s going to need to partner with parties in the TV or film industry.
Nintendo might have plans for a slate of movies in the future, but it seems that the company is happy to take a slow and steady approach to video content.