Microsoft Wants HoloLens To Appeal To Hardcore Audiences

By | 2 years ago 

As an industry that is in a constant state of growth, the targeting of demographics can be a difficult task. A great amount of disparity exists between casual gamers and the hardcore. This is no more evident than when examining the success of peripherals. Kinect in particular has faced a great deal of criticism regarding its lack of “core” support. With Microsoft’s HoloLens on the way, it’s not surprising that this is a question that’s fresh in gamers’ minds.

Announced just over a month ago as part of Microsoft’s plans for Windows 10, HoloLens sparked the excitement and imagination of gamers and tech enthusiasts alike. While the headset was shown bringing Minecraft to life in a very in-your-face way, many gamers questioned how it would fit into the gaming landscape. As a burgeoning piece of tech, it’s hard to know for sure where HoloLens will find a home, but Microsoft is optimistic.

Today, it was revealed in an interview on Xbox Wire that Kudo Tsunoda will be expanding upon his current role as Microsoft’s corporate vice president. In addition to leading teams at RareLionhead Studios and Lift London, he will also be working with Microsoft’s publishing team on upcoming games like Quantum Break, Crackdown and Scalebound. Perhaps most exciting though, is his involvement in the future of HoloLens.

Minecraft Microsoft HoloLens

Having previously worked on the development of Kinect, Tsunoda intends to build upon these experiences as Microsoft moves forward with the new technology.

“One of the things I definitely took away from Kinect is that if you’re going to build a new technology or type of experience, how important it is to make sure the first products you ship are really based around the people who are going to use them the most.”

Coupling this with Microsoft CEO Satya Nadella’s statement that HoloLens has great potential for gamers, it’s understandable to hope for more of a gamer-centric push when the hardware launches. Luckily, Kudo Tsunoda feels similarly.

“In the case of Kinect, the core gamers and the Xbox fans, while we made a lot of great, broad consumer products, I don’t think we did enough to deliver really great core experiences with Kinect. That’s something that going forward — not only with HoloLens, but in the way we look at new products within Windows 10 and Xbox — is definitely something I really take to heart.”

Despite the fact that the launch of HoloLens is still quite far away, this commitment to “core gamers” is encouraging to hear. Too often, hardware is launched with software that relies heavily on gimmicks over quality. If Tsunoda and Microsoft can strike a balance between the wonder of HoloLens and meaningful gaming experiences, they could very well find themselves with a truly versatile piece of tech on their hands.

Between the new March update for Xbox One and the teasing of a new Battletoads game, Microsoft has been taking care to support its current generation console while giving tantalizing hints at its future. With HoloLens slowly rolling onto the horizon, 2015 is looking like it will be a strong year for both the Xbox One and Windows 10.

Do you think HoloLens will be a useful tool in presenting gamers with core experiences? How do you feel its application in a gaming environment will differ from other forms of entertainment?

Source: Xbox Wire