Microsoft’s E3 2016 Press Conference Broke Records

By | 4 months ago 

Corporate Vice President of Marketing for Xbox, Mike Nichols, shares new statistics and record-setting numbers for Microsoft’s E3 2016 press conference.

It has been a busy month for Microsoft‘s Xbox division as the team recently revealed a wealth of upcoming content for the first time during the annual E3 event in Los Angeles. In addition to revealing new gameplay demos for some of its biggest titles arriving later this year, new hardware was also revealed for the first time alongside new feature enhancements, and even the ability for players to create and purchase completely customized controllers for the Xbox One. With a lot of speculation and rumors swirling prior to the show, its clear there was a lot of fan excitement and curiosity as to what the Xbox One has up its sleeves based on the following E3 2016 data shared by Microsoft.

Corporate Vice President of Marketing for Xbox, Mike Nichols took to the Xbox Wire to recap the events of Microsoft’s E3 2016 press conference this year while also thanking fans for their continued passion and feedback. Nichols then went on to share some of the following “record-breaking” statistics and viewership totals since E3 kicked off last month:

  • The Xbox E3 2016 Briefing was viewed over 6.6M times, an increase of 78% over last year and our most viewed live event to date.
  • During the week of E3, videos shared on the Xbox YouTube channel were viewed over 27M times, a massive increase of 184% over E3 2015.
  • Xbox received hundreds of E3 award nominations and wins from global outlets including IGN, Game Informer, Toronto Sun, USA Today, Atomix and Polygon.
  • In excess of 340,000 unique, customized controllers were created and saved in the all-new Xbox Design Lab.
  • The “Friendly Update” for Minecraft that delivered Minecraft Realms to mobile and Windows 10 devices, has seen over 4M people play together across Minecraft: Pocket Edition and Minecraft: Windows 10 Edition via Xbox Live.
  • Over 4M friendships were forged and 90M hours of multiplayer were played on Xbox Live during the week of E3 – that’s more friends than the whole population of Panama and over 10,000 years of consecutive gaming.
  • The response to the Halo Wars 2 Beta exceeded expectations with over 1M matches played, totaling more than 2M gameplay hours.  The data and feedback gathered will play a crucial role in the development of the game, ensuring Halo Wars 2 is the RTS for everyone when it launches on Feb. 21, 2017.
  • In excess of 2M fans engaged with the newly launched Xbox Snapchat channel, checking out exclusive updates from the show floor and behind-the-scenes demos.
  • On Twitter, #XboxE3 was tweeted over 400K times throughout the course of E3, trended as the #1 topic worldwide for over an hour and a half, and was the most tweeted of any Xbox hashtag.


The higher than normal numbers may have been aided by the constantly swirling rumor mill this year, which suggested prior to the event that Microsoft was readying a couple of new Xbox One consoles. Sure enough, fans saw the reveals of two new console models starting with the Xbox One S, which boasts a 40% reduction in size, along with the ability to utilize HDR functionality, and play 4K Ultra HD Video and Blu-ray. Despite the rumors leading up to the show that it wouldn’t be shown off, Microsoft ended its show with the tease of Project Scorpio, which is a new, high powered model of the Xbox One sporting some advanced technology under the hood.

In addition to big AAA titles like Gears of War 4, Forza Horizon 3, and Final Fantasy 15 being shown off in greater detail, fans also saw a number of upcoming improvements to the Xbox Live service as Microsoft continues to unify both Xbox One and Windows 10 experiences. For fans of games, the Xbox One will introduce new features including Clubs, which lets gamers create communities and meet people with similar interests. Looking for Group allows players to search for other gamers to play games with, while Arena is a competition platform that lets players directly compete in both group and solo multiplayer.

Why do you think these numbers were so high this year? What was your favorite announcement from Microsoft‘s show? Let us know in the comments.

Source: Xbox Wire