According to reliable sources, Microsoft is working to make the user interface of the Windows Store more modern and fluid, as well as improve the app submission policies. The Microsoft Windows Store has received several updates over the years since it released for Windows 10, but Microsoft will be drastically changing things up for the better soon.
Microsoft's Windows Store may receive improvements for customers and developers alike in the near future with an update codenamed Sun Valley. Sun Valley will breathe new life into the Windows Store with fluid new animations, iconography, layouts, and WinUI designs. These changes will mostly impact customers, but developers will see numerous changes as well.
Developers can expect to see improvements with host apps and updates on their own content delivery network, third-party commerce platform (such as the Epic Games Store) integration in apps, and the ability to submit unpackaged Win32 apps to the Store without any changes to their existing code. They will also be able to bypass Microsoft's commerce platform to use their own in-app revenue streams, removing the cut of revenue Microsoft is currently taking.
In addition to these improvements, the policies that limit the kind of apps developers can submit to the digital storefront will also be altered. Microsoft will soon allow developers for the Windows Store to submit raw .EXE or .MSI packages, on top of allowing those developers to host the app and push out updates through their own content delivery network.
The new Windows Store app will continue to be a UWP app and it apparently follows the same design refresh that the rest of Windows is following with the Sun Valley update, which is expected to release later this year. Microsoft plans to improve the store on a monthly basis with new features and improvements coming over time, the first of which PC fans can expect this year.
Downloading and installing large apps and games is currently a laborious process on the existing Windows Store, but changes coming to the platform with Sun Valley will improve and streamline the experience for developers and users alike.
These upcoming changes to the Windows Store will drastically improve the current experience which is among the worse digital storefront experiences on PC today. The app is currently a mess for PC gamers and developers, but it looks like Sun Valley will open up the platform for both developers and users.
Source: Windows Central