Transformers actress Megan Fox is cast as Amelia Delthanis in the mobile game Stormfall: Rise of Balur, both as an in-game character and for an advertising campaign.
Since the mobile gaming market is so overcrowded, developers have to do whatever they can to make sure their games stand out from the pack. One strategy that has seemed to payoff in recent years is relying on celebrities to help sell a game, which is what Stormfall: Rise of Balur developer Plarium has decided to do with its title – pairing the mobile romp with a new marketing campaign starring Megan Fox.
Megan Fox’s Stormfall: Rise of Balur marketing campaign is a little more involved than Kate Upton’s Game of War commercials. Not only is Megan Fox’s image being used to sell Stormfall: Rise of Balur to mobile gamers, but she will actually be portraying a character in the game named Amelia Delthanis.
Delthanis will serve as a mentor figure to the player, and will be added to the game in the coming months as the first in a planned series of updates. Other future updates for Stormfall: Rise of Balur will add a new single player campaign, which will feature full voice acting.
It seems obvious that Plarium hopes for Megan Fox’s inclusion in Stormfall: Rise of Balur to boost the game’s revenue. As it stands, the game is played for over 5.5 million hours every month, according to the developer, but it’s not exactly clear how much revenue it pulls in from microtransactions. The decision to bring Megan Fox in as the face of the game could be a sign that it isn’t performing as well as its predecessor, Stormfall: Age of War.
As for why Plarium chose Megan Fox for its campaign, there may be another reason besides her star power and sex appeal. As it turns out, Megan Fox is a celebrity gamer, and by her own admission, grew up playing the Super Nintendo. In more recent years, Fox has been a fan of Halo, and so if Plarium was going to pick any celeb to push its mobile game, it made the right call by selecting someone that is actually familiar with the gaming medium.
Mobile gaming continues to be a huge market, and Plarium is looking to extend its reach in said market by relying on the tried-and-true method of celebrity advertising. We’ve seen celebs help pull in big cash for mobile games in the past – as is the case with Kim Kardashian’s hugely successful mobile title – and so if Plarium’s investment in Fox pays off, it could help catapult Stormfall: Rise of Balur to the ranks of the other top-earning mobile games.
Stormfall: Rise of Balur is currently available for iOS and Android mobile devices.
Source: Venture Beat