It's hard to imagine any film starring Lindsay Lohan finding a second life in the video game space (as tempting as I Know Who Killed Me) may sound. But few films based on the drama of rumor-mongering high school girls have proven as much of a cult hit as Mean Girls - and the developer of Mean Girls: The Game is looking to make the most of it. Seriously.
Perfectly-titled developer So Much Drama Studios has today unveiled the project coming to iOS "soon," claiming to be the dream come true for any mobile gamer who has felt personally victimized by Regina George. Yet unlike the previously released Mean Girls DS or Mean Girls: High School Showdown, the game isn't planned to be a simple match-three Puzzle Quest rip-off, but an attempt to actually continue the film's story forward.
Challenging players to navigate through the film's cafeteria, classrooms, footaball fields and basketball courts to collect Power-Ups in the form of hump day treats, Kalteen bars, and peppermint foot cream - which may or may not be concealed in face cream containers - the addition of Facebook integration means users can even add their own friends to the film's infamous 'Burn Book' (presumably leading to emotional epiphanies and a greater understanding of individual identity and passions).
What could provide the harrowing conflict necessary to propel the entire game's story forward? Only a plastic's worst nightmare - new plastics:
Designed as an easily accessible ‘tiara-defense’ game, Mean Girls finds the original Plastics at peace with their world, when a new upstart Plastics clique attempts to take control of North Shore High School by piecing together the broken Spring Fling Tiara. Players can select from eight of their favorite Mean Girls characters—Cady, Regina, Gretchen, Karen, Janis, Damian, Aaron, and Kevin, each with their own distinct boost abilities—and all the cliques from the cafeteria, to help defeat opponents and complete each level.
No matter which clique players belong to, from band geeks and preps to regulation hotties, Mean Girls offers seven different ways to play including gameplay modes such as You Can’t Sit With Us, Social Suicide, She Doesn’t Even Go Here, and The Limit Does Not Exist.
Fans of the film will likely require little motivation to hop on board, and once again attempt to make "Fetch" happen on their iPhones and iPads. Also unlike previous adaptations, Mean Girls: The Game calls upon the film's actual cast instead of characters created for the game itself. It's hard to know just how much selling power Kevin Gnapoor (the North Shore Mathlete whom sucker MC's have nothing on) may have on Apple's mobile platform, but we won't have to wait long to see.
The apparent snubs delivered to Jason and Shane Oman are also worthy of note, although we assume So Much Drama had to live up to their name (though Glen Coco being absent from the mobile adventure seems particularly strange, given his unstoppable momentum).
What do you Mean Girls fans think of a mobile game's chances of extending the film experience? Is a decade after a film's release too late to try to capitalize on the cult success, or is a regulation hottie's glamour truly timeless? Let us know if you'll be trying the game out in the comments.
Mean Girls: The Game will be coming soon to iOS.