In a similar vein that EA Sports has taken with its Madden franchise, fans were allowed to vote on the golfers appearing on the cover of Tiger Woods PGA Tour 13. With more than 250,000 votes cast via fan engagements and social networking from 35 countries around the globe, Rickie Fowler and Rory McIlroy won their respective brackets and will grace the cover with the still popular but now controversial Tiger Woods.
The three-week campaign was aimed to select both an American and European golfer to appear with Woods, with Rickie Fowler defeating Bubba Watson by a final margin of 52% to 48% to win the American side of the bracket. Rory McIlroy defeated Luke Donald by a final margin of 54% to 46% to win the European side.
EA Sports Marketing Director Craig Evans was very pleased with the voting turnout and the passion of the fans.
“Over the past several weeks we’ve been thrilled to witness the passion of our fans for this competition as well as the golfers who have actively rallied their fan base for this unique. Fan engagement has been critical to the development and success of the Tiger Woods PGA TOUR franchise over the past decade and it’s great to see so many fans excited about the cover vote and Tiger Woods PGA TOUR 13.”
The cover art for the game with McIlroy and Fowler will be released in their respective regions sometime this November.
Featuring all-new experiences around Tiger Woods’ memorable golf accomplishments throughout his career, Tiger Woods PGA Tour 13 will take players back to the hallowed grounds of Augusta National, home of the prestigious Masters tournament. The game will also be the first controller-free, voice-enabled and body tracking sports simulation game to support the Kinect motion control system for the Xbox 360.
McIlroy, who appeared on the cover with Tiger Woods in the 2011 version, was honored with the selection.
“Appearing on the cover of Tiger Woods PGA TOUR 11 was an amazing experience and helped introduce me to a whole new fan base around the world. But this year holds special meaning because it was the fans who decided to put me on the cover once again.”
Rickie Fowler, who grew up playing the Tiger Woods PGA TOUR games, thanked his fans and said he was excited to be on the cover with Tiger.
Indiscretions aside, Tiger Woods is still one of the most recognizable figures in the world, even to the non-golfing community. Appearing on the cover of a Tiger Woods PGA TOUR game is that much more cache for two young and up-and-coming golfers. Considering it’s his second appearance, McIlroy has probably already arrived. His results on the greens indicate as much.
Tiger Woods PGA TOUR 13 will be released for the PC, PS3 and Xbox 360 March 31, 2012.
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