The Falcon and The Winter Soldier is just over halfway finished, but Marvel Studios is already dropping promo materials for the Loki show that kicks off in June. While the series has recently dropped a more complete trailer for the show, the logo was announced and shown off far in advance, at the same time Disney made many of their show announcements in the first place. Though some fans criticized the look as being a bit inconsistent looking, the God of Mischief himself, Tom Hiddleston, has said the design has some important meaning for the character.
As anyone who is following the MCU knows, Loki is technically dead as of Avengers: Infinity War. Or rather, the Loki audiences know is dead. The version of the character that followed Thor around for the first few phases of the MCU was killed by Thanos while attempting to stop him from gathering the Infinity Stones, but that wasn't the last time fans saw the God of Mischief getting into trouble in the films.
Since much of Avengers: Endgame revolved around time-traveling/universe-hopping, the heroes found themselves meddling with the events of the first Avengers film, trying to recover the Tesseract and bring it back to their timeline. Unfortunately for them, things don't go smoothly and the God of Mischief of that timeline manages to secure the Tesseract and use it to teleport away, which segues quite nicely to the Loki TV show.
According to the synopsis and Loki trailers, the show follows this version of the God of Mischief and the audience will be tagging along for his travels after hopping out of that moment in Avengers: Endgame. The logo, which features the letters constantly changing shape and morphing, is designed to emulate the experiences of Loki himself.
While Tom Hiddleston was careful not to give too much away during an interview with Empire, he did discuss the meaning of that logo, and how it mirrors the journey of his character: "The font of how Loki is spelled out seems to keep changing shape. Loki is the quintessential shapeshifter. His mercurial nature is that you don't know whether, across the MCU, he's a hero or a villain or an anti-hero. You don't know whether you can trust him."
So, it would seem that the show will continue to play with Loki's character as an on-again-off-again hero, perhaps digging into his motivations with more attention than he often got in the films. With this version of the God of Mischief being pulled straight from the first Avengers, where he was an unambiguous MCU villain, it's a safe bet that he will have a long way to go if he wants to be a hero by the end of the show.
Loki is scheduled to premiere on Disney Plus on June 11, 2021.
Source: Empire