The LEGO Ninjago Movie Video Game is next in the long series of LEGO video games cashing in on the company’s popularity in the toy, movie, and video game markets. The new game is set to launch at the same time as the release of the LEGO Ninjago Movie.

The LEGO Ninjago Movie debuts September 22, taking fans to Ninjago City, as some of the local high school student ninjas fight off the attack of Garmadon and his army. The game will naturally feature the same plot. This is not the first time LEGO’s Ninjago series has received a game or screen adaptation. There have been shows, a number of mobile and handheld video games, and even graphic novels. The upcoming movie will feature voice acting by Jackie Chan, Fred Armisen, Olivia Munn, and Dave Franco.

The LEGO Ninjago Movie Video Game will likely offer fans of the movie a nice way to keep the adventure going after they leave the movie theaters. Past games, such as the LEGO Star Wars: The Force Awakens, have included auxiliary story content to the film they’re based on. The release may create an issue for LEGO, though, as it will coincide with the release of Pokken Tournament DX – another brand that will likely be vying for young gamers’ attention.

LEGO has had little trouble taking its brand and the content of other popular franchises, like Star WarsBatman, and Harry Potter, and turning them into everything from toys, games, movies, comic books, and more. There’s little doubt The LEGO Ninjago Movie Video Game and the movie itself will find some success and offer something to every fan of Ninjago, whether they just want a game, a movie, or the toys themselves.

To some, this may look like a cash-grab on LEGO’s part. The company has games and movies coming out all the time. Just this year, there was already The LEGO Batman Movie, a mobile game for the movie, and a LEGO Batman Movie story pack for LEGO Dimensions.

The LEGO Ninjago Movie Video Game launches September 22nd on Nintendo Switch, PC, PS4, and Xbox One

Source: Game Informer