First Kinect Commercial is Geared Towards Everyone

By | 6 years ago 

In case you’ve been living under a rock for the past few months, the release of Microsoft’s game changing, voice activated, controller-free peripheral Kinect is right around the corner. As expected, the gaming giant has finally begun their television marketing campaign for the device, and we have the first official Kinect commercial for you today.

Below you’ll see the video show off Kinect’s big features: voice commands and no-controller-required gameplay:


With expectations of being the biggest platform launch ever, it’s no surprise that Microsoft’s ad showcases nearly every demographic conceivable having fun with the device. The launch will be supported with a whopping 17 titles, so Microsoft’s got you covered with games like Dance Central, Sonic Free Riders, and Kinect Joy Ride. It’s interesting that with such a huge library planned for the device, the ad focuses less on software and more on the players. That being said, at least audiences will have an idea of what to expect with Kinect, unlike those who’ve only been exposed to the Japanese ad.

As previously mentioned, the launch of Kinect is a pretty big deal for Microsoft and there’s a lot riding on it’s success. Microsoft’s new platform has been divisive to say the least, as we’ve previously shared our concerns with you. This year has already seen the launch of Sony’s new motion controlled effort, PlayStation Move. At least in the United States, Move sales have been less than stellar. Is Microsoft simply on the verge of experiencing a similar reaction to their new add-on, or are gamers skipping Move so they can spend their hard earned money on Kinect?

Ranters, tell us what you think about the ad. Is the commercial exciting enough to warrant a purchase of Microsoft’s new peripheral? How do you feel about Kinect, and what types of games do you want to see take advantage of it’s features? Hit us up in the comments section.

Kinect will be available only for the Xbox 360 on November 4th, 2010

Source: Destructoid