Kick, the emerging streaming platform that is swiftly gaining momentum, continues to make significant strides in the streaming community as it successfully acquires yet another influential Twitch streamer. Although Twitch has maintained its position as the leading streaming platform, playing a pivotal role in the success of numerous popular content creators, the industry is witnessing a surge in competition. One of the platforms making significant waves with multiple major signings is Trainwreck-backed Kick.com.
Since its inception in December 2022, Kick has remained steadfast in its pursuit of securing top-tier Twitch streamers to broaden its viewership. One of Kick's standout advantages for streamers lies in its more permissive approach to banning, which includes the absence of restrictions on gambling-related content. Additionally, Kick's Creator Program surpasses Twitch's, as it offers streamers a remarkable revenue share of 95% for the streamer themselves and 5% for Kick. While prominent Twitch streamers may not be overly concerned about Twitch's revenue sharing policies, given their substantial earnings, there is a notable chorus of influential voices criticizing Twitch's stricter policies, leading to some streamers defecting to alternative platforms.
In a noteworthy announcement on May 31, popular Twitch streamer BruceDropEmOff made it official that he has joined forces with Twitch rival Kick. This decision comes in the wake of BruceDropEmOff facing multiple bans on Twitch throughout the year. The first ban, lasting approximately 30 days, was imposed in late January, followed by a second ban on March 1 that lasted for 3 days, and finally, a third ban on May 3, spanning 7 days. Interestingly, earlier this year, Adin Ross hinted at several prominent streamers, including BruceDropEmOff, making the transition to Kick.
This development holds tremendous promise for Kick as it endeavors to expand its audience. With BruceDropEmOff boasting an impressive following of 1.3 million Twitch followers, his presence on Kick is sure to make a significant impact. While only time will reveal Kick's long-term standing in the streaming landscape, recent reports indicate a notable surge in its popularity. In fact, a recent report disclosed that Kick has experienced a remarkable growth spurt in 2023, with its viewership numbers skyrocketing by a staggering 300% in just three months.
As Kick maintains its upward trajectory, it is important to highlight the significant events that unfolded in May 2023. During that period, another notable streaming platform called Rumble garnered attention by successfully securing agreements with several prominent streamers, including Mizkif, Kai Cenat, and IShowSpeed. Interestingly, it is worth mentioning that Kick had also been actively pursuing the signing of these individuals, underscoring the fierce competition and rivalry within the streaming industry.