Seinfeld is just about to turn 32, but the show’s enduring legacy still holds up fairly well to this day thanks to Larry David's and Jerry Seinfeld's clever writing making a show about nothing so hilariously good it's inspired its own fan-made game. Now, the legendary comedian is set for a new challenge as Seinfeld will be working with Netflix to make a movie about Pop-Tarts.

The idea stems from a joke that Seinfeld started using in his routine over a decade ago, where he mused in his usual manner about the magic behind Pop-Tarts as a breakfast item, an absolute scientific marvel for little Jerry back in 1964. The bit was such a hit that even a decade after that, Seinfeld made it a part of his most recent Netflix comedy special 23 Hours To Kill.

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However, it seems that Seinfeld is ready to take things to the next level as he steps up to the breakfast table to direct and star in Unfrosted, a comedy feature film centered around the origins of Kellogg’s sugary treat. The bizarre comedy idea was co-written by Seinfeld alongside Spike Feresten and Barry Marder, who worked with the comedian on his animated film Bee Movie, and although it’s unclear what kind of approach they’ll be taking, an old New York Times interview shines alight to Seinfeld’s creative process for Pop-Tarts.

In recent years, Seinfeld has established a successful working relationship with Netflix that saw Comedians in Cars Getting Coffee move over to the streaming service and has also produced two comedy specials, Jerry Before Seinfeld and the aforementioned 23 Hour To Kill. Currently, Seinfeld is expected to make its highly anticipated move from Hulu to Netflix after the show left the former platform on June 23.

Though no specific date has been announced for when the sitcom will land on Netflix, it’s expected that by September viewers will be able to relive their favorite Seinfeld episodes. Streaming has become the home of many comedy legends such as Dave Chappelle, who has been thankful to Netflix for the way the company has backed him up in his dispute against Comedy Central and how it grants more creative freedom than almost any other outlet.

No matter how weird a Pop-Tarts movie might sound, Seinfeld is responsible for creating absurdly comical characters who left their mark on television, so to paraphrase the comedian, it’s very likely Unfrosted will either be great or it'll simply suck because life is all about learning how close those two really are.

Unfrosted is scheduled to begin production in spring 2022.

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Source: The Hollywood Reporter