After selling through their initial online pre-order stock of iPhone 5 in roughly one hour, Apple is now reporting that the phone has smashed prior company pre-order sales records – with over 2 million iPhone 5 units sold directly to individuals (not corporate buyers) in the first 24 hours.
The initial batch of iPhone 5 orders are scheduled for September 21st arrivals at homes and businesses around the US, Canada, UK, Germany, France, Australia, Japan, Hong Kong and Singapore – with the remainder of the subsequent orders set to be delivered at various points in October.
Apple reports that the 2 million pre-order number represents double the sales of iPhone 5 predecessor, the iPhone 4S – and that the company has “been completely blown away by the customer response.”
According to Philip Schiller, Apple senior vice president of Worldwide Marketing:
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal. iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
Of course, few of the pre-order customers have been able to actually get hands on time with the recently redesigned device (only media at the iPhone 5 press event) – so the jury is still out when it comes to whether or not customers will “love” the phone as much as Apple designers. Apple hasn’t been free of high profile product launch controversy in the past – most notably the iPhone 4 attenuation problem as well as splintering in iPhone 3G case backings.
Obviously, given the record-setting pre-order sales, most customers still consider Apple’s iPhone line to be a safe bet – and few potential buyers are worried enough about launch hiccups to swear-off tossing in their money without first testing the device. That said, anyone who did purchase a iPhone 5 and is disappointed by the final product when it arrives can always take the device back to Apple – since all of the company’s products are covered under a 30 day return policy (assuming the item isn’t damaged).
In the immortal words/lyrics of Jonathan Mann: If you don’t want an
iPhone 4 iPhone 5, don’t buy it. If you bought one and you don’t like it, bring it back.
Customers who missed out on the initial batch of online pre-orders can still attempt to purchase an iPhone 5 on September 21st at a local Apple store or participating mobile carrier but make sure to get there early (i.e. line up at midnight) – since potential buyers should expect to see a similarly “phenomenal” increase in traffic at retail. Check with your local store but most iPhone 5 retailers should be opening at 8:00am local time.
Still unsure about whether or not you’re interested in the iPhone 5? Check out our full write-up on the iPhone 5 details and specs as well as our Apple iPhone 5 event live blog for news on the refreshed iPod Nano and iPod Touch lines.
Follow me on Twitter @benkendrick for further updates on the iPhone 5 as well as other movie, TV, and gaming news.
Continue to page 2 of this article to read the full Apple press release.