After months of waiting, Grand Theft Auto 5 is about to release. We’ve already heard of retailers breaking street date, and Rockstar Games has been answering GTA5 frequently asked questions. While gamers endured a nearly two year long wait after the title was first announced, the developer kept busy mocking elements of religion, politics and pop culture in their promos.

Recently, we saw the sardonic take on Facebook called “LifeInvader,” and an exhaustive look at the television shows, radio stations, and ads that will be found in Los Santos. As is on full display with LifeInvader, Rockstar seems to have taken a particular aim at social media and technology for this outing.

The newest barb from Rockstar Games comes in the form of a new app called iFruit. Complete with the usual undercurrents of criticizing the decline of human civilization into empty, defeated, dysfunctional miscreants straight out of a Freudian nightmare, the description for iFruit lays out the purpose of the app in standard Rockstar Games flair:

How would we survive without apps? Apps can transform your mobile device into essential tools like a harmonica, disco ball or convincing moustache. Somewhere out there is the perfect storm of touchscreen technology to fix everything that’s wrong with your life. And maybe all you’re missing is the iFruit app. Maybe not. At least you’ll have something to keep you entertained while your significant other prattles on endlessly about their day.

iFruit hooks directly into your experience of Grand Theft Auto V with some fun activities to further postpone the need for real social interaction. Keep up-to-date on the latest Grand Theft Auto V news, log into the Rockstar Games Social Club, stay connected on LifeInvader and launch other Rockstar Games apps.

iFruit is expected as a complementary app, using wi-fi to enhance the in-game experience of the retail game (it will also enhance the appearance of your Apple product). iFruit comes decked out with a notable logo that we’re just going to assume is intentionally phallic – one that mimics the Apple logo quite closely.

Included within appears to be a Los Santos Customs feature, which enables users to create a fully customized vehicle that can digitally be ordered in game and picked up at a garage. Even more curiously (and excitingly) is the ability to order personalized plates for GTA5 and GTA Online  – which could lead to some pretty obscene plates on the streets of Los Santos.

Check out images of the app below or get the get your hands on iFruit over at the iTunes marketplace:

The second feature is dedicated to Franklin’s dog Chop and the description reads as if it could play like any number of virtual pet games – such as Nintendogs or Petz. The only exception is that the dog you will be raising in the iFruit app will probably have killed several people – something that doesn’t happen in Nintendogs (no matter how poorly you train your dog). Like with the Los Santos Customs aspect, the Chop feature has real in game benefits. Bring up Franklin’s pooch right, and Chop wiill pay dividends in the game by being more helpful and responsive, doing tricks, sniffing out hidden items on walks and being able to earn different collars.

This offers a new perspective on what kinds of more harmless things gamers will be able to do in GTA5 when they aren’t plowing down Kifflom members with a Bravado Banshee or punching sharks.

What’s most exciting about this all? It’s free – and with nearly 5/5 stars aggregated from about 200 reviews (as of this writing), it seems as if Rockstar Games has offered gamers a worthwhile companion to the core GTA 5 experience.


The iFruit App is available for free download at the Apple App store for iPhone, iPad and iTouch.

Grand Theft Auto 5 comes out September 17, 2013 for the PS3 and the Xbox 360.

Follow Reuben on Twitter @Reubnick