For those unaware, today is World Mental Health Day. As such, a plethora of people around the planet are currently attempting to raise greater awareness of the internal struggles individuals can have and the cognitive disorders that can arise in our contemporary lives, which ultimately affect our friends, families, co-workers, and sometimes even ourselves. In observance of the day, Game Rant’s own Rob Gordon has penned a wonderful and poignant piece about how video games helped him with clinical depression. In fact, even developers such as Ninja Theory are pitching in to commemorate the cause, with the studio announcing that all of today’s sales for Hellblade: Senua’s Sacrifice will be donated to a mental health organization.

As seen in the tweet below from Ninja Theory’s official Twitter account, all Hellblade: Senua’s Sacrifice sales for October 10, 2017 will go to Rethink Mental Illness, an organization devoted to improving the lives of those affected by mental illness. Without a doubt, the charity selected by the developer is intended to tie into the themes and storytelling of Hellblade, as it is an action-adventure video game that primarily focuses on a main character struggling with issues of psychosis.

As seen directly above, in addition to the announcement of today’s sales of Hellblade going to charity, Ninja Theory has also released an accolades trailer for the game that not only shows images captured by fans using the game’s photo mode, but also includes quotes from players sent to the developer about the title. Specifically, these messages are related to the way in which Hellblade affected the lives of fans who suffer from mental illnesses, as it ultimately provided them with a sense of solace, while also offering those not struggling with such problems an avenue to approach and understand mental health issues.

Taking all of this into account, it’s fantastic to see Ninja Theory dedicating today’s sales of Hellblade: Senua’s Sacrifice to an organization that is attempting to destigmatize mental illness and make mental health care a reality for people worldwide. So, those who have been itching to buy the game would do well to purchase it today, for not only will their money be benefiting others who need help, but also it will deliver a AAA experience in a $30 package that is filled with “incredible grace,” as posited by our review of the title.

Hellblade: Senua’s Sacrifice is available now for PC and PlayStation 4.

Source: Ninja Theory – Twitter, YouTube