Halo: Reach has done it again. First, we brought you the news that Bungie’s final entry in the series had broken Halo 3’s concurrent users on Xbox Live record. Now comes the announcement that Halo: Reach is the “biggest entertainment launch of 2010,” meaning it has generated more revenue than any of the top tier movie releases from this year.
Corporate VP of Microsoft Game Studios Phil Spencer gave the announcement saying:
"Halo: Reach is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year.”
Making upwards of $200 million within its first 24 hours of release, Reach has cemented itself as the pinnacle of Halo games. Not even taking into consideration how great the game is, this is a feat in and of itself.
"Every major installment has grown in scope and popularity, firmly cementing the Halo franchise as one of the most popular entertainment properties in the world over the past decade."
As impressive as this is, there are still many factors to take into consideration in order to more accurately compare revenue numbers. Many are willing to dispute Reach’s status as biggest entertainment launch, taking into account worldwide grosses and Reach’s $60 price tag. But as a money making machine, Reach currently reigns supreme. Of course, Black Ops may ultimately claim Reach's spot at the top of the heap. After all, Modern Warfare 2 previously held the same record.
For now, let gamers everywhere sit back and enjoy their record breaking game and all it has to offer. We have been waiting to put a Spartan helmet back on for so long, we deserve to share in this achievement as owners of Halo: Reach.
How many of you Ranters helped contribute to this record breaking number and are you enjoying your Reach experience?
Halo: Reach, the biggest entertainment launch of 2010, is available now for Xbox 360.