Being a CEO in Grand Theft Auto Online sounds like a good way to get rich quick, but the question is how efficient it really is. Running a business is one of the many ways for players to bring in income in Grand Theft Auto Online, and at least from the description, it sounds like it would be the most lucrative. After all, being the head of a corporation sounds like a job that would bring in more money than being a biker or running a nightclub. However, in the wild world of Grand Theft Auto, that may not be the case.

Introduced as a part of Executives and Other Criminals Update in GTA Online, being a CEO is one of several paths that is available to players seeking more jobs. Although each of GTA Online's career options has different methods, they all ultimately serve a similar purpose: Letting the player character make lots of money. Considering that a lot of things in Grand Theft Auto, from cars to weapons, are incredibly expensive, all of these ideas sound like good investments. However, there is a pretty big caveat in that players will need to spend money to make money. So really, the worth lies in how impressive the overall package is.

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Players will need to buy an office in order to become a CEO in Grand Theft Auto Online. CEO can hire bodyguards and associates to protect them, while also granting them a salary for their assistance. The big perk of being a CEO is VIP Work, a selection of missions that are only available to CEOs and their hired bodyguards. These range from simple goals like stealing cars, to more complex missions like defending an armored car from attackers. The VIP Work alone provides a lot of extra content, giving CEOs a lot of value in addition to the perks of owning an office.

Considering the lofty title, players will typically seek out the CEO position if they're looking to make money in Grand Theft Auto Online, but of course, becoming a CEO has a price. Players would need to buy one of the game's four offices, with the least expensive costing a million dollars even and the highest being worth four million. Players can unlock the cheapest office without spending in-game money, but that would require the Criminal Enterprises Starter Pack, which costs $39. In addition, while the VIP Work payouts are solid, they top out around $35,000, so it would take a while for players to make their original investment back.

Although the price may be high, it's worth noting that players may not actually have to struggle with money problems in GTA Online in order to play VIP Work. If a player has at least $50,000 in-game, then they can become a VIP for four hours at a time. As a VIP, they will be able to hire bodyguards and play VIP Work missions just like a CEO. For players who don't play for long stretches at a time, being a VIP seems far more efficient, since it's effectively free once they pass the threshold of $50,000 in their character's bank account.

Being a CEO does sound like an enticing proposal in GTA Online, just like all the other business opportunities players have at their disposal. Grand Theft Auto Online roleplayers can certainly get value from the VIP jobs, as well as the CEO's office. However, if players aren't concerned about owning an office, then they may be better off having small stretches as a VIP while they save their money for GTA Online's many other extravagant expenses. While being a CEO in GTA Online can be fun, many players may be better off staying as VIPs.

Grand Theft Auto Online is available now for PC, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S.

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